Perfect Oatmeal
Part of being married to a beautiful Colombian woman is knowing the location of the nearest Starbucks... What we name things is important. Starbucks now serves oatmeal and has been for awhile. Oatmeal, though really good for you, is also really boring. Starbucks could have called in Oatmeal on their menu. Instead they call it "Perfect Oatmeal." It's still … [Read More...]
No BS Grassroots Marketing Inconvenient Truth 2 – Don’t Promote Your Yellow Pages Add Elsewhere
It doesn't make sense to promote your Yellow Pages ad in your other advertising. Why would you direct a potential customer to the only medium that puts you directly next to all of your competitors? Think about with me. You are actually sending your prospects and potential customers to a page that has listed out, for their convenience, every single one of your major … [Read More...]
A Rant on Social Media
Warning: if you read on, you are about to experience a rant. Instructive in places I hope, yet still a rant. Recently my wife Maritza and I were at Hartsfield International Airport in Atlanta, the busiest airport in the world. We walked up to wait on the tram that would take us to our gate for our flight. About 20 people were waiting around to board on our section. 18 of … [Read More...]
No BS Grassroots Marketing Inconvenient Truth 8 – Most Will Fail Because of Lack of Follow Through
"Most local marketing programs fail, not because of lack of good ideas, but because of poor follow-through and support" - Jeff Slutsky "Commitment is more important than creativity" - Dan Kennedy A local- level marketing program is a local business outreach initiative where owners, managers, and employees who work at an individual location entice the local area … [Read More...]
Ice Picks & Toilets
30 years ago this month I graduated with my Master's in Counseling Psychology. Florida State University was kind enough to schedule our graduation ceremony on my birthday...Get a Master's Degree and turn 24 all on the same day. Very efficient... I was the first in my class to get a job. In Vero Beach, Florida. Massive culture shock. University town to a city where seeing … [Read More...]
No BS Grassroots Marketing Inconvenient Truth 1 – Advertising Isn’t The Only Answer (More Customers)
Advertising is not the only answer to a need for customers or sales. Advertising may not even be the best answer. Advertising relied on out of context of marketing fails more often than not. And the least effective advertising, shunned by consumers, is advertising lacking personal relevance to those customers. Much disappointment, frustration and failure can be traced to the … [Read More...]
No BS Grassroots Marketing Inconvenient Truth 7 – Do What You Do For The Right Reason (Profitable)
Marketing at the local small business level has many challenges. One of the biggest can doing what you do for the right reasons. For example: There are lots and lots and lots of things you can do with advertising, marketing and promotion. Most small business owners, to their painful loss, fail to ask the "Jurassic Park" question: Just because we can, does that mean we … [Read More...]
No BS Grassroots Marketing Inconvenient Truth 4: No Substitute For REAL, Personal Relationships
I like to listen to old radio programs on CD's, on the rare occasions I have to drive any significant distance. Many of these CD's have the original commercials intact. In a series of Phillip Marlowe detective dramas - based on the character created by the legendary writer Raymond Chandler - there are commercials for the 1950 Ford sedans, and they are really spectacular radio … [Read More...]
Profitable Grassroots Marketing – The 4 Deadliest Mistakes in Local-Level Marketing (Is This You?)
"Most local marketing programs fail, not because of a lack of good ideas, but because of poor follow-through and support." ~ Jeff Slutsky Grassroots marketing for local businesses requires an actual plan of attack for developing and implementing a fully integrated, local-level marketing program that is designed to work within your organization. Most local-level marketers … [Read More...]
Profitable Grassroots Marketing for the Small Business Owner – (What’s Working Now)
As a small business owner, you know much of what you are up against. But do you know exactly what you are up against? And even more importantly, do you know exactly what's working now? The answers and strategies are inside this article.The Fight of Your LifeThe local small business owner is in the fight of his or her life. Many categories are shrinking by the … [Read More...]
Jeff Herring's expertise is the reason why I was able to increase my sales 47% while our company was down 25% and the industry was down 40%. Thank you Jeff for this valuable content, everyone can use these methods to make their business stand out from their competitors.
Thank you Jeff, over 20,000 have visited my site since I started!
Jeff, I’m really starting to see the results, THANK YOU, more hits to my site, more opt-ins, more people calling me directly asking to work with me.
Jeff, a huge thanks to you for showing me the way on article marketing back in 2007. Following your strategies and using your templates, I now have over 480 articles on Ezine Articles which have generated over HALF a MILLION views.