Social Marketing is a great strategy for quickly and easily building your Online Visibility. Let’s take a look at a 7 step blueprint for increasing your Online Visibility with Twitter.
1) Your name – While you might set up additional accounts at some point in the future, you want to start by securing your own name first. This is for at least two good reasons: 1) name recognition and online visibility, and 2) the focus of your business may change over time, but your name is much less likely to change.
2) Your link – On your Twitter profile you get to include a link to one of your web sites. Send folks to your main hub, which should be your WordPress blog. From your blog you can mention anything and send your visitors anywhere.
3) Your bio – This is where most beginners mess it up by talking all about themselves. Nope. Focus on your prospect. Include in your bio the benefits prospects will receive by following you. Remember, your bio is not about you.
4) Your conversation – Too many people conduct a monologue on Twitter that is “all about them.” This is a quick way to be ignored. Have conversations with your followers. When they tweet you, tweet them back. Sounds so simple, but so many do not do it. A side benefit of having conversations on Twitter is that you basically earn the right to market and be listened to.
5) Your info – You can share helpful snippets of information in 140 characters or less. Share tips and tools from your area of expertise. The good news is that you really can’t give away the store in 140 characters or less. An example of one “info tweet” I use is: “An article a day keeps recession away.”
6) Your links – One of the beautiful things about Twitter is that it is, at the time of this writing, the number 12 most trafficked web site in the world. And once that traffic finds you, then you get to direct it where you want it to go. This is incredibly powerful. Invite your followers to your blog, other Social Marketing platforms (Facebook, Twitter, etc.) and your opt-in pages.
7) Your offers – I hear it all the time: “You can’t make money on Twitter” “You shouldn’t market or make offers on Twitter.” The reality is that the folks who tell you this are wrong, they are your competition, and this is a good thing. Let these folks continue to believe these wrong things, while you make offers and money on Twitter.