Video marketing is quickly becoming one of the best, if not the best, strategy for driving massive amounts of free traffic to your online profit centers. And as the #3 most trafficked site on the Internet, YouTube is a great way to market and deliver your videos.
At the same time, there are many video marketing mistakes that both new and experienced marketers make online. Let’s take a closer look at the top 3 mistakes, and then more importantly what to do instead to insure your success.
Top 3 YouTube Video Marketing Mistakes
YouTube Video Marketing Mistake #1 – Failure to Realize What YouTube Really Is – Most marketers think of YouTube only as a platform to host their videos and drive traffic. While it is in fact a great platform for driving traffic, it is also so much more.
The Reality – YouTube, just like Facebook, Twitter or LinkedIn, is also a community. Adding friends and subscribers, and interacting with other members plays a huge role in your success with your videos.
YouTube Video Marketing Mistake #2 – According to James Wedmore, the #1 expert on marketing with YouTube, most marketers do not see the YouTube forest for the Video trees. People go for the viral views of a one hit wonder and fail to focus on the bigger long term picture.
The Reality – Focus instead on your YouTube channel and your overall strategy. Decide what you overall goal is in the long term for you channel, and build it out accordingly.
Video Marketing Mistake #3 – Here comes the big one, the biggest mistake of all. The videos of most marketers simply don’t add any value. While you do not have to be a professional actor or director, you do need to deliver good value to your viewer and prospect with each and every video.
The Reality – You want to create videos that do these three vital things:
1. Engage your visitors and prospects – Remember, you are trying to reach real live people with hearts and minds.
2. Give them great value – You are asking someone to stop what they are doing in their busy day to watch your video. You had better deliver something of real value.
3. Get them to take action – You have to decide what you want you viewer to do before you create the video, and then proceed accordingly. And then always ask them to take the action you want them to take.
When you get this you will see far better results with your video marketing with much less effort.
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