[Transcript] Article Marketing & Duplicate Content – The Definitive Answer from Which You Can Profit

In case you missed the video a few weeks back, here is the transcript from that video about Article Marketing & Duplicate Content:

“Hey folks. This is Jeff Herring, the Article Marketing Guy.  And I’ve got to tell you, not a day goes by, sometimes not an hour goes by that I don’t have someone ask me the question,

“Jeff, article marketing is great. But, what about duplicate content?”

They almost say it as if duplicate content can destroy you.

Now, duplicate content means having the same content in different places on the same website. That’s what Google is looking for, that’s what they’re upset about. But, because duplicate content sounds so scary, here’s what happened…

The term came out and people scared everyone with it and then developed this fancy stuff to help you avoid it.

You don’t need that. Duplicate content sounds scary, but it’s not. It’s not like Google is going to come knock on your door and take your computer away because you did duplicate content.

So, what I want to do is provide an answer that you can profit from, give you the definitive answer that can free you up to go use your content everywhere you want to.

So, let’s take a look at this fancy little graph I created for you:

article marketing, duplicate content, jeff herring, ezine articlesYou see two bars, a horizontal bar and a vertical bar. On the horizontal bar are article directories, blogs, videos, Squidoo, social media,  all the places you can put your content.

Now, what I want you to do is focus right up here at the top Ezine Articles or another article directory, and then down here at the bottom your blog or website. If you’ve got an article, some content, on Ezine Articles or another article directory and that article links back to your website or blog where that same content or that same article resides, here’s the thing to remember; those two pieces of content need to be about 20 percent different.

That means if it’s a tips article change the order of the tips around, do a different introduction, change a few words in there. It’s just 20 percent, you don’t have to rewrite your entire article. You shouldn’t, it’s just 20 percent.

Some people will ask when I say this, “Well, why would I link back from Ezine Articles to the same article on my website or blog?” You don’t. It’s just if you’re going from an article that you have on Ezine Articles back to your blog to say “read something else,” or “opt in for something,” and that same articles resides somewhere on that blog you just have to make sure those two articles are 20 percent different and you’re safe.

What that means is the good news is you can take the exact same article and put it on as many article directories, blogs, videos, Squidoo lenses, social media sites, etcetera, etcetera, as your little heart desires and as you’ve got time, energy, and team to do. So, take your content, spread it across the internet, increase your reach, build your online visibility.

If you’ve got an article on Ezine Articles that links back to your blog or website owned by you where that same article resides just make sure they’re 20 percent different and you are super safe. Don’t let duplicate content and the fear of it hold you back anymore. Get your content out there all over the place and dominate your niche with your content.

…and as always Go Use This Stuff (G.U.T.S!)

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

25 Comments

  • Patti Malone

    Reply Reply

    Jeff – Thanks for making this controversial issue crystal clear. I have heard other marketing people say this, but not quite in the same way. It’s a difficult issue, or seemingly so anyway, but you’ve dealt with it so that there can be no misunderstasnding. Thanks again.

    • Jeff Herring

      Reply Reply

      Hi Patti – Glad it helped – thanks for your comments.

      ~ Jeff

  • Well that’s a breath of fresh air!

    …so spinning is a con trick?

    Jeff let me ask a specific question on syndicating articles.

    Most people do it to get a link rather than for traffic.

    Google does index multiple copies of articles – you can see that just by googling but is the link from these copies of the article of decent SEO value?

    🙂

    Alex

    • Jeff Herring

      Reply Reply

      Alex – why spin (article vomit) when you don’t need to?

      To answer your question, Google gives value to the link from the highest ranked site and then it drops off from there…

      ~ Jeff

  • Thanks Jeff,

    As usual, straight to the point and useful info.

    Thank you,

    JF Trin

    • Jeff Herring

      Reply Reply

      Thanks Jean-Francois! That’s what we always try to do…

      ~ Jeff

  • Sunny James

    Reply Reply

    He Jeff
    this is Sunny from Pennsylvania
    thanks for clearing that up I know I was
    confused & unsure of what duplicate content
    was & how it could effect you.
    & I am especially glad to hear no one will be
    knocking on my door & taking my
    computer away.

    thanks
    Sunny : )

    • Jeff Herring

      Reply Reply

      Sunny – that is a relief, isn’t it? 🙂

      ~ Jeff

  • Laurie@Affiliate Marketing Training

    Reply Reply

    Jeff,

    Thank you so much for this explanation. I haven’t heard it explained this simply before, but it’s freeing!

    Thanks again:-)

    • Jeff Herring

      Reply Reply

      Laurie – so glad I could free you up!

      ~ Jeff

  • Kathy Pop

    Reply Reply

    Thank you, thank you, thank you! I don’t know how many debates I have gotten into over this subject. Many people want to believe the hype and jump on the bandwagon.

    I can finally send them here to this post and hope that we can all move onto more worthy things (like writing more articles).

    • Jeff Herring

      Reply Reply

      Kathy – Your welcome, your welcome, your welcome!

      ~ Jeff

  • Cindy Brock

    Reply Reply

    I have been wondering about the 20% rule. What’s a good software tool to us to verify you have more than 20% of the content changed? I know that MS Word doesn’t do it.

    • Jeff Herring

      Reply Reply

      Cindy – don’t know of one. Just change up the order of the tips, rework the intro a bit, etc, and that should do it…

      ~ Jeff

  • Thanks! That cleared that up!
    Linda

    • Jeff Herring

      Reply Reply

      YAY – Your welcome!

      ~ Jeff

  • Jax

    Reply Reply

    Jeff,

    Thanks for clearing this up. One question. If you put your article on eZineArticles, then spread it to other directories, do these articles need to be different too, or just a 20 percent difference between the articles “out there” and the article on your blog?

    Thanks, Jax

    • Jeff Herring

      Reply Reply

      Jax – you can put your article on as many article directories as you like, unchanged…

      ~ Jeff

  • rachel speal

    Reply Reply

    Thank you, thank you, thank you! I wasn’t sure what to do since Google’s algorithm, and so I spent hours rewriting a bunch of my articles. Now I now I can back to what I’ve always done.

    • Jeff Herring

      Reply Reply

      Your welcome – as long as you have good quality content, you are safe…

      ~ Jeff

  • Hello Jeff,
    Thanks for commenting on this idea.

    I was wondering about publishing articles with similar content on ezine articles. I have an article that I published on ezinearticles. I re-worked and re-wrote the article with WAY more than 20% changes. However ezinearticles is rejecting the article, saying it has already been published.

    I was just wondering if you would comment on the idea of re-using similar content in your articles, and in your experience when does ezinearticles block articles for duplicate content like this?

    Thanks for your thoughts Jeff!
    Al Speer

  • Braun Oral B Professional Care 3000

    Reply Reply

    Your website seems to be actually very good. Currently being a weblog writer myself, I really appreciate the time you took in crafting this write-up.

  • You legend. Thanks so much. Have always wondered how to do it without being penalised.
    Cheers!

    • Jeff Herring - The Article Marketing Guy

      Reply Reply

      Linda – so glad it helped – now Go Use This Stuff!

      ~ Jeff

  • Alex George

    Reply Reply

    Hi Jeff,

    Thanks for the info… I was told it was ok to post the same articles from my website onto ezine and I went ahead and did so. Would the way to rectify this be to change the articles on my site so they are about 20% different?

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