Tip 19 from Matt Bacak's Marketing Madness Live! – Is Information Power?

Debra Thompson made what I think is one of the best points of the conference. You have heard me say many times “go use this stuff.” I say this because, contrary to the popular saying, information is not power, taking action with the information is power.

Here’s the great line – “If information is power, how many rich librarians do you know?”