Welcome to The Profit Power Pack for this week's How We Profit Show where you're getting:
- The On Demand Video
- Deep Dive Discussion
- My Strategy Going In
- Why this Flip?
- What We Missed
- Fill-in-the-Blanks Profit Template
- Custom Profit GPT
- Your Action Steps
- Your Next Success Steps
Let's get started with Andy O'Bryan and his "The Humanizers" book!
The Humanizers
The Prompt Whisperer
My Strategy Going Into Andy O’Bryan’s Profit Seat on The How You Profit Show
Going into Andy O’Bryan’s Profit Seat, I had one clear objective:
Turn a brilliant book into a living, breathing profit system.
The Humanizers isn’t just a book—it’s a message. A method. A movement.
And movements don’t make money by sitting on shelves. They make money when they become systems.
So I came in with a 3-phase strategy.
First: The Prequel.
What belief shift has to happen before someone’s ready for The Humanizers?
We mapped out a starter product that helps cold leads realize what’s broken in their messaging—and gets them craving Andy’s fix.
Second: The Sequel.
What comes next for someone who loved the book and wants to go deeper?
Enter Prompt with Purpose for those who want more of how to create power prompts.
The perfect continuation, where Andy’s human-first message meets smart AI prompts.
It’s scale with soul. And it sells itself.
Third: The Spin-Off.
The Spin-Off was a no-brainer. Andy's next book "The Profit Whisper" We didn’t brainstorm. We built.
We didn’t “talk strategy.” We shipped it live.
That’s the Profit Seat promise.
If you’re sitting on content, a course, or a message—your next step is profit, not more planning.
Get in the Seat. Let’s build your system.
JeffHerring.com/flip
Why This Flip for Andy’s Book?
Because The Humanizers is more than a book—it’s a signal. A shift. A new way of doing business in a world drowning in robotic, me-too messaging.
But here’s the thing: most brilliant books just sit there...
They inspire… but they don’t compound.
They get read… but they don’t scale.
That’s why we flipped Andy’s book into a profit ecosystem—live on The How You Profit Show.
We didn’t just talk about what The Humanizers means. We showed what it can do.
A Prequel to wake up cold leads and get them ready for the message
A Sequel (The Prompt Whisperer) to take fans deeper with AI and precision
A set of Spin-Offs that turn frameworks into ready-to-use cash-flow tools
This flip matters because it transforms one-time inspiration into multiple income streams.
And Andy? He’s no longer just an author.
He’s the architect of a system that delivers value—and revenue—again and again.
That’s what flipping is all about.
Taking what’s working… and turning it into something that works harder.
Got a book? A framework? A course?
You’re one flip away.
Let’s go. JeffHerring.com/flip
What We Missed
After flipping Andy O’Bryan’s The Humanizers into a full 4-Product Profit System on today’s Profit Seat, there’s no doubt we covered serious ground—prequel, sequel, and spin-offs. But here’s what we may have missed:
Licensing.
The Humanizers isn’t just a message—it’s a method. And methods scale best when others can teach or use them. We could explore how Andy licenses The Humanizers Framework to agencies, copywriters, or in-house marketing teams who want to train staff or clients on ethical, human-first messaging.
Live Experiences.
The message of The Humanizers is powerful live. Workshops. Retreats. Roundtables for founders or creators looking to ditch robotic messaging. These live offers can not only generate high-ticket revenue but also deepen Andy’s brand authority.
Certification.
With The Prompt Whisperer as the sequel, there’s an opening for a “Certified Prompt Humanizer” path. Train people to use AI the right way—aligned with voice, integrity, and persuasion.
We built the ecosystem.
But now it’s time to explore scale, licensing, and legacy.
That’s the next level of the profit system—and it’s wide open for Andy to claim.
Fill-in-the-Blanks Profit Template
Your Action Steps
1. Pick ONE Piece of Content That’s Working
Don't overthink it. Just choose:
This is your starting point—the seed of your Hub Product.
2. Build Your Prequel Product
Ask: “What belief or mindset shift does someone need before they’re ready for my core offer?”
Then create:
This warms up cold leads and sets them up to say yes to your main product.
3. Define the Sequel
What comes after your main product?
This keeps customers in your world—and builds lifetime value.
4. Extract Your Spin-Offs
Go mining.
Look inside your existing content for:
Templates
Swipe files
Prompts
Frameworks
Turn them into standalone products, lead magnets, or bonuses.
