Welcome to The Profit Power Pack for this week's How We Profit Show where you're getting:
- The On Demand Video
- Deep Dive Discussion
- My Strategy Going In
- Why this Flip?
- What We Missed
- Fill-in-the-Blanks Profit Template
- Custom Profit GPT
- Your Action Steps
- Your Next Success Steps
Let's get started with Denise Wakeman and her "The Visibility Loop!"
The Visibility Loop -the core product you saw on the Show
Your Visibility Edge
My Strategy Going Into Denise Wakeman’s Profit Seat on The How You Profit Show
When Flipping Gets Personal (and Profitable)
Denise Wakeman and I go way back.
Almost 20 years as colleagues and friends.
So when she brought her brand-new product—The Visibility Loop—to the How You Profit Show, I was fired up to help her flip it.
Now listen…
I love doing this.
I mean really love it.
There’s something about flipping someone’s content into a profitable digital product—
And then flipping that one product into a 4-Product Profit Eco-System—
That lights up my brain like a full moon on a cloudless night.
And the moment I saw what Denise had created?
My flipping sense kicked in hard.
She already had gold.
A repeatable system.
A clear outcome.
And most important—momentum.
That’s when I saw it:
The Prequel
The Sequel
The Spin-Off
They were all there—hiding in plain sight.
But here's the thing...
Even when you’ve got experience. Even when you know your stuff. Even when you’ve already built something that works—
You can’t always see the flips from the inside.
That’s where the real power of the show kicks in.
Because Denise and I didn’t just "talk about ideas."
We got in the flipping arena together.
We brainstormed. We riffed.
We pressure-tested each product path:
- Which Prequel would attract the right people, not just more people?
- Which Sequel would actually help her audience implement, not just consume?
- Which piece of the system could stand alone and sell itself as a Spin-Off?
It took two minds in momentum to uncover the strongest angles.
To go beyond "just another product" and build a profitable product ecosystem that serves every step of the customer journey.
And that—right there—is the magic of The How You Profit Show.
It’s not just a live coaching session.
It’s not just product ideas pulled from thin air.
It’s a live conversion lab.
Where content gets flipped.
Products get multiplied.
And profit becomes predictable.
This is what happens when you take smart content and put it under the Profit Spotlight.
So if you’ve got a product—or even just an idea—
And you’re ready to flip it into something bigger, better, and bankable...
Your Profit Seat is waiting.
Let’s flip it. Together.
Get in the Seat. Let’s build your system.
JeffHerring.com/flip
Why This Flip for Denise's "The Visibility Loop?"
We could’ve stopped at one.
We could’ve taken Denise’s Visibility Loop and flipped it into a solid, single product.
Clean. Simple. Profitable.
But come on… that’s not how we roll.
Because one product is a win—
But flipping that one into three more?
That’s where the real fun (and real profit) begins.
So why this Flip?
Let’s break it down.
The Visibility Loop is Denise’s weekly content engine.
It’s already delivering results. Already built. Already working.
But when I spotted her custom GPT in the mix?
That’s when my flip-sense kicked in.
Because that’s not just a cool tool—it’s an on-ramp.
It’s an irresistible, interactive Prequel.
So we took that GPT and flipped it into a “GPT Lite” offer:
Think: a tiny taste of the Visibility Loop... that quietly nudges them toward the full meal.
But we didn’t stop there.
We saw where people get stuck—
And we built products to meet them right there:
Stuck on writing the newsletter?
Boom. That’s your Spin-Off:
A mini-course on turning short posts into long-form content that sells and builds authority.
Need accountability and implementation?
Enter the Sequel:
The Visibility Edge Mastermind or VIP Day.
Because knowledge isn’t power until it’s done.
So yes—this Flip could’ve been just a product.
But flipping it into an ecosystem is what makes it magnetic, scalable, and monetizable.
It’s not about more content.
It’s about more paths.
More touchpoints.
More profit.
And most of all—it’s about making every piece of content work harder than ever before.
That’s the power of the Flip.
That’s why we flipped it this way.
Now—your turn:
What part of your product is secretly a Prequel, a Spinoff, or a Sequel in disguise?
Let’s flip it.
You’re one flip away.
Let’s go. JeffHerring.com/flip
What We Missed
Not much.
But there’s one strategic power play most content creators overlook...
More than one Prequel.
Yep—multiple on-ramps that all lead straight to your Hub Product.
Think of it like this:
If you're fishing for fun, one line in the water and a cold drink will do just fine.
But if you're fishing to eat—to feed your business—you want as many lines in the water as you can handle.
Each Prequel is a line.
Each Prequel solves a specific, early problem your audience has.
And every one of them leads back to the same Hub Product.
Let’s flip it practical:
- Got a course on building a newsletter?
→ One Prequel could be a lead magnet on “Hooks That Grow Substack”
→ Another Prequel could be a toolkit on “Repurposing LinkedIn Posts Into Emails”
Different pain points.
Same solution.
Your Hub becomes the obvious next step.
More Prequels = more traffic.
More traffic = more conversions.
More conversions = more profit.
You’re not just building a funnel.
You’re building a fishing net.
One product.
Multiple doors.
All roads lead to revenue.
So here’s the question:
How many lines do you have in the water right now?
And which Prequel are you adding next?
Let’s flip it.
Fill-in-the-Blanks Profit Template
Your Action Steps
Want to flip your one good product into a profit ecosystem?
Here's how:
Start with your core product—the one that’s already working.
Then ask 3 profit-smart questions:
1. What do they need to know, to “get” before they’re ready for this?
That’s your Prequel.
2. What do they want next after they’ve used it?
That’s your Sequel.
3. What’s one juicy slice you could teach deeper or sell separately?
That’s your Spin-Off.
Now you’ve got 4 products from 1.
That’s not a funnel. That’s an ecosystem for profit.
What’s your first Flip?
