Master the What To Do When Template

The psychology behind the “What to Do When” template is this: When you can predict for someone the things that could go wrong and then offering a step by step plan of what to do, you are “leading them in advance.” This positions you as the “go to” expert in your niche, and ups your…

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The Crazy Powerful 3 Stages Content Template

[lightly edited from a recent podcast] Today we’re going to talk about the crazy powerful 3 stages content creation template. Now, I first discovered this … Come back with me to 1995. I’ve been writing a column, a relationship, motivation column for the local paper for about a year. It was only supposed to be…

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