No BS Grassroots Marketing Inconvenient Truth 10 – There Is No Such Thing As ‘Off The Record’

“There is no such thing as ‘off the record.’ If you don’t want your comments to end up on the front page of your local paper or media website, don’t say it.” – Jeff Slutsky The other downside is that you have no control over the content of the news item that is being printed…

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No BS Grassroots Marketing Inconvenient Truth 9 – Billboards Are Only Useful If You Can Read Them

Billboards are only useful if drivers can read them. Limit the copy to no more than three elements, six words, clean type, and a simple, easy-to-understand message. If you can’t do that, don’t waste your money. The grand-daddy of outdoor advertising are the billboards. Billboards make impact, no doubt. It can be a very creative…

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No BS Grassroots Marketing Inconvenient Truth 6 – If You Can’t Track It, It Don’t Hack It

If you can’t track it, it don’t hack it. Without tracking the results of your marketing, you will never know how to get the absolute most from your marketing dollars. Do you know the lifetime value of each of your new customers? If the answer is no, then you MUST read on to discover how…

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No BS Grassroots Marketing Inconvenient Truth 3 – Don’t Waste Marketing Dollars On Sponsorships

More marketing dollars are wasted on local sponsorships than just about anything else. Unless you know how to leverage a sponsorship, you’ll probably see no return on your investment. So unless your kid is on the team, don’t waste your money. Not a smart investment So as a small business owner, are you constantly being…

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Profitable Grassroots Marketing – The 4 Deadliest Mistakes in Local-Level Marketing (Is This You?)

“Most local marketing programs fail, not because of a lack of good ideas, but because of poor follow-through and support.” ~ Jeff Slutsky Grassroots marketing for local businesses requires an actual plan of attack for developing and implementing a fully integrated, local-level marketing program that is designed to work within your organization. Most local-level marketers rely…

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Profitable Grassroots Marketing for the Small Business Owner – (What’s Working Now)

As a small business owner, you know much of what you are up against. But do you know exactly what you are up against? And even more importantly, do you know exactly what’s working now? The answers and strategies are inside this article.The Fight of Your LifeThe local small business owner is in the fight of his…

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