No BS Grassroots Marketing Inconvenient Truth 10 – There Is No Such Thing As ‘Off The Record’

“There is no such thing as ‘off the record.’ If you don’t want your comments to end up on the front page of your local paper or media website, don’t say it.” – Jeff Slutsky The other downside is that you have no control over the content of the news item that is being printed…

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No BS Grassroots Marketing Inconvenient Truth 9 – Billboards Are Only Useful If You Can Read Them

Billboards are only useful if drivers can read them. Limit the copy to no more than three elements, six words, clean type, and a simple, easy-to-understand message. If you can’t do that, don’t waste your money. The grand-daddy of outdoor advertising are the billboards. Billboards make impact, no doubt. It can be a very creative…

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No BS Grassroots Marketing Inconvenient Truth 6 – If You Can’t Track It, It Don’t Hack It

If you can’t track it, it don’t hack it. Without tracking the results of your marketing, you will never know how to get the absolute most from your marketing dollars. Do you know the lifetime value of each of your new customers? If the answer is no, then you MUST read on to discover how…

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No BS Grassroots Marketing Inconvenient Truth 5 – You MUST Know Your “Money Math” (Profitable)

“Money Math” is NOT simple or easy. But getting it right is essential to winning as a David against Goliaths, to getting more productivity from every invested dollar. There many important parts to knowing your money math. Most of them are not fun for most small business owners. All of them contribute to greater profits…

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No BS Grassroots Marketing Inconvenient Truth 8 – Most Will Fail Because of Lack of Follow Through

“Most local marketing programs fail, not because of lack of good ideas, but because of poor follow-through and support” – Jeff Slutsky “Commitment is more important than creativity” – Dan Kennedy A local- level marketing program is a local business outreach initiative where owners, managers, and employees who work at an individual location entice the local area…

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No BS Grassroots Marketing Inconvenient Truth 1 – Advertising Isn’t The Only Answer (More Customers)

Advertising is not the only answer to a need for customers or sales. Advertising may not even be the best answer. Advertising relied on out of context of marketing fails more often than not. And the least effective advertising, shunned by consumers, is advertising lacking personal relevance to those customers. Much disappointment, frustration and failure…

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No BS Grassroots Marketing Inconvenient Truth 7 – Do What You Do For The Right Reason (Profitable)

Marketing at the local small business level has many challenges. One of the biggest can doing what you do for the right reasons. For example: There are lots and lots and lots of things you can do with advertising, marketing and promotion. Most small business owners, to their painful loss, fail to ask the “Jurassic…

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