No BS Grassroots Marketing Inconvenient Truth 10 – There Is No Such Thing As ‘Off The Record’

Tweet “There is no such thing as ‘off the record.’ If you don’t want your comments to end up on the front page of your local paper or media website, don’t say it.” – Jeff Slutsky The other downside is that you have no control over the content of the news item that is being…

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No BS Grassroots Marketing Inconvenient Truth 9 – Billboards Are Only Useful If You Can Read Them

Tweet Billboards are only useful if drivers can read them. Limit the copy to no more than three elements, six words, clean type, and a simple, easy-to-understand message. If you can’t do that, don’t waste your money. The grand-daddy of outdoor advertising are the billboards. Billboards make impact, no doubt. It can be a very…

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No BS Grassroots Marketing Inconvenient Truth 6 – If You Can’t Track It, It Don’t Hack It

Tweet If you can’t track it, it don’t hack it. Without tracking the results of your marketing, you will never know how to get the absolute most from your marketing dollars. Do you know the lifetime value of each of your new customers? If the answer is no, then you MUST read on to discover…

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No BS Grassroots Marketing Inconvenient Truth 5 – You MUST Know Your “Money Math” (Profitable)

Tweet “Money Math” is NOT simple or easy. But getting it right is essential to winning as a David against Goliaths, to getting more productivity from every invested dollar. There many important parts to knowing your money math. Most of them are not fun for most small business owners. All of them contribute to greater…

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No BS Grassroots Marketing Inconvenient Truth 3 – Don’t Waste Marketing Dollars On Sponsorships

Tweet More marketing dollars are wasted on local sponsorships than just about anything else. Unless you know how to leverage a sponsorship, you’ll probably see no return on your investment. So unless your kid is on the team, don’t waste your money. Not a smart investment So as a small business owner, are you constantly…

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No BS Grassroots Marketing Inconvenient Truth 2 – Don’t Promote Your Yellow Pages Add Elsewhere

Tweet It doesn’t make sense to promote your Yellow Pages ad in your other advertising. Why would you direct a potential customer to the only medium that puts you directly next to all of your competitors? Think about with me. You are actually sending your prospects and potential customers to a page that has listed…

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No BS Grassroots Marketing Inconvenient Truth 1 – Advertising Isn’t The Only Answer (More Customers)

Tweet Advertising is not the only answer to a need for customers or sales. Advertising may not even be the best answer. Advertising relied on out of context of marketing fails more often than not. And the least effective advertising, shunned by consumers, is advertising lacking personal relevance to those customers. Much disappointment, frustration and…

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