The Upside and Downside to Connected Technology and Social Media

So lately I’ve been reading a Stephen King novel…“Cell.” It’s about what happens one afternoon when a pulse is sent out through all cell phones. Anyone on a cell phone at that time, and anyone using one thereafter, is tuned into a mindless and violent, homicidal zombie. Pretty far-fetched, I know, but still it got…

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No BS Grassroots Marketing Inconvenient Truth 10 – There Is No Such Thing As ‘Off The Record’

“There is no such thing as ‘off the record.’ If you don’t want your comments to end up on the front page of your local paper or media website, don’t say it.” – Jeff Slutsky The other downside is that you have no control over the content of the news item that is being printed…

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No BS Grassroots Marketing Inconvenient Truth 9 – Billboards Are Only Useful If You Can Read Them

Billboards are only useful if drivers can read them. Limit the copy to no more than three elements, six words, clean type, and a simple, easy-to-understand message. If you can’t do that, don’t waste your money. The grand-daddy of outdoor advertising are the billboards. Billboards make impact, no doubt. It can be a very creative…

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No BS Grassroots Marketing Inconvenient Truth 6 – If You Can’t Track It, It Don’t Hack It

If you can’t track it, it don’t hack it. Without tracking the results of your marketing, you will never know how to get the absolute most from your marketing dollars. Do you know the lifetime value of each of your new customers? If the answer is no, then you MUST read on to discover how…

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