How to Use the “What To Do When” Content Creation Template

Finally! Simple Content Creation… The power of the “What to Do When” template is two-fold: 1) Knowing what to do when something goes wrong clearly communicates your expertise with you shouting “Hey, I’m a great big expert!” 2) When a prospect runs into this challenge later they are predisposed to come to you. Here are the 2…

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How to Use the Barriers Content Creation Template

At Last! A simple way to create compelling content… Creating your content is easy when you use templates. This article focuses on how to use the Barrier Template. This one is powerful because everyone likes to believe there are ways to break through the barriers in their lives, and they’ll love you when you help…

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How to Tell a FIB in Your Call to Action

Finally! How to Create a Prospect Pulling Call to Action for Your Blog Posts, Articles, and Other Content! So you’ve created your blog post, article, social media update, etc. Good on you! Now it’s time to create your Call to Action. And you don’t want to sound like you’re selling used cars, right? The solution…

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3 Big Call to Action Myths EXPOSED

At Last! 3 Big Myth about Calls to Action Exposed, and the TRUTH! A Call to Action (CTA) is simply asking your prospects to take their next success steps – simple as that, folks. While it is simple, the myths that get in the way of creating a profitable CTA get in the way for…

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Do Your Titles Put People to Sleep?

Come back with me to  1994 when I was privileged to begin writing a weekly relationship column for our local newspaper. Three other therapists had the weekly column gig before me. What bugged me the most about these authors were the “snooze level” titles that they would put on their articles. Goodnight, it’s time to sleep…

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The #1 Profitable Skill Online

Let’s dive in here. Let’s talk about the #1 skill online. The #1 skill online that’ll allow you to do everything else well is being able to create profitable content at will. Whenever you need to, whenever you want to. Now anybody can create words, right? I’m talking about creating profitable content that people are…

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I’ll Take 3 Myths to Go Please!

Another great way to get your expertise out of your head and into the market is with the 3 Myths content creation template. The psychology behind this one is that people are very attracted to myths and enjoy having them confirmed or “busted.” This is part of why “MythBusters” has been such a popular show.…

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