The “QNA” Content Description and How It Leads to More Opt-Ins and Sales (This Is SO Easy!)

Content creation is one of the fundamental skills for massive success online.

And wanting massive success online is one of the reasons you are reading this article, right?

The challenge for most online entrepreneurs, after they have created their content, is getting people to consume their content.

Great News

The great news is that there is an often overlooked strategy that greatly increases the chances of your content getting found and consumed.

That overlooked strategy is call the “content description.”

Your Content Description

While some folks insist on being boring in their descriptions

This article is about blah blah blah zzzzz…

You don’t have to be!


Because you can use my “QNA” strategy for creating a prospect pulling description.

The “QNA” Content Description Strategy

After the title, your description is the very next thing prospects will read. Think of your description as an “assistant title.”

The purpose of the description is to pull your prospect further into your content.

So you simply want to ask your prospects a question in the description and then you want to promise them an answer. The question should get their attention and then you explain that the answer is in the content.

If they weren’t interested before, they will be now!


Example 1: “Do you know the 3 big mistakes that keep your content from converting more prospects & profits? You’ll find these mistakes, and what to instead, inside this article.”

Example 2: “Do you know how to use the powerful “QNA” strategy in the description of your content? Read on, because the strategy and how to use it are inside this article.”
In case you haven’t noticed, that’s the content description that got you reading this article.

Bonus Tip 1: You can use your content description in an email to invite your list community to check out your new content. It would go something like this:

“Do you know how to use the powerful “QNA” strategy in the description of your content?

Click here, because the strategy and how to use it are inside this article I just uploaded for you.”

This is a nice way to take great care of your list community by providing them with more resources to help them succeed.

Plus you’re not bombing them with offer after offer like most marketers do.

It’s also a great way to repurpose your content description, because you’ve already created it. At most you’ll need to tweak it just a bit as I did for our example here.

Bonus Tip 2: You can get 6 more “content tweaks” and a powerful video all about creating content that sets up the sale when you visit

Claim your Free Instant Access and your 7 Content Tweaks now so you can begin to create profitable content before your head hits the pillow tonight…

Brought to you by Jeff Herring – dedicated to helping you unleash and cash in on your content.

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

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