Profitable Product Creation has been made to appear so much harder than it is. In fact, when I first came online full time in 2007, I listened to a product creation teleseminar which was a preview call for an upcoming course.
The course cost $2000 and we were told it would take a year to create the product. In my mind that was about 11 months and one week too long, not to mention the ridiculous price tag. Really? A year to create a product… c’mon!
Many mistakes to make
At the same time, there are many mistakes that are all too easy to make when creating info products. I know, because I’ve made most of them myself. Some more than once.
So let’s take a look at 3 of the most common mistakes and, more importantly, what to do instead.
Info Product Creation Mistake #1 – Failing to ask if anyone wants your product. I’ve seen this happen So Many Times. I hate it when I see someone do this. A budding entrepreneurs gets an idea for a product, falls in love with their own idea, spends months and months working on it, even perfecting it, only to find the only people who love it are themselves and maybe their spouse or parent.
What to do instead: Ask, ask, and ask some more, BEFORE you get started. Ask what people are struggling with, what are their challenge, how would they like a solution delivered. Ask, ask and then ask some more.
Info Product Creation Mistake #2 – Believing it will take a long time to create your info product. It’s very possible to convince your self that this is going to take a long, long time. Especially if you have not ever done it before or not done it much before.
You can also convince your self that it will take just a few weeks.
What to do instead: My entry level information product took me just over 5 weeks from idea to launch, and 2 of those weeks were Thanksgiving and Christmas week.
Set a deadline and get to work.
Info Product Creation Mistake #3 – Getting trapped by perfectionism. This one snags so many people. Perfectionism usually comes from one or two places:
1) Fear of criticism – It goes something like this:
“If I just keep perfecting it and never launch it, then no one can ever criticize it.”
2) The false belief that perfectionism is somehow noble – I’m here to tell you it’s not. In fact, perfectionism is selfish, because it deprives the world of you and your life changing message.
What to do instead: Start. Create it. Get it out there. Then respond to feedback to make the appropriate changes, thereby making it better and better. (Did I just use the word “thereby”?)
Bonus Tip – Your first one will be the one with which you struggle the most. So hurry up and get it out of the way, so you can create lots and lots of info products.
And to give you a quick start, check out my webinar called “Product Creation – Discover Multiple Strategies to Cash In On Your Content” when you visit http://JeffHerring.com/productcreation
Now I have no idea whether you will read this in time to catch it live or to catch the Webinar Rebroadcast. Either way, I recommend catching this Product Creation Webinar.