Profitable Content Tweaks and the “You Had Me at Hello” Content Opening (Start Strong)

Mastering content creation is the beginning of online success. So many great things come from you creating great quality content.

And online success is why you’re reading this article, right?

One of the big challenges is that so many online entrepreneurs begin their content in a very weak fashion. You want to start out strong. This keeps your prospect consuming your content all the way to the call to action at the end.

Here’s how:

Your Content: Starting Strong

Once you have attracted your prospects with a compelling title and strong description, the next thing you want to do is start out strong and capture your prospect’s attention.

The last thing you want to do is start out in such a way that chases away or bores your prospect.

If the job of the title and description is to get your prospect to open up your content, then the job of the opening is to get them to want to consume the entire content.

You want to get them from the beginning to the end of your content.

The “You Had Me at Hello” Opening

There are 2 ways to do this with the “You Had Me at Hello” opening.

Number one: Keyword-rich absolute truth. Use keywords right away by telling them something they already know to be true so they agree with you.

Example: “Profitable Content Conversion is where the money is made online. This is how you get more prospects and profits

Number two: A Connection magnet. This is like in the movies when someone talks right to the audience. You are communicating directly to the prospect and a connection is created.

Example: “And you do want more prospects and profits, right?”

This such a different opening to your content than I see most people do. And as you’ll hear me say often, you don’t want to do what most people do.

Why? Because most people are broke.

Open your content with one or both of these strategies and you’ll get more prospects consuming your content.

Bonus Tip – The best and most powerful way to create content every day is to use content creation templates.

And guess what? I just so happen to have one for you when you visit the creatively named http://StopThatTemplate.com

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

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