YouTube is a great addition to your Social Marketing plan and a great way to drive loads of traffic. At the same time, their are lots of mistakes you can make that limit the amount of traffic coming your way.
Let’s take a look at 3 of the most common YouTube mistakes and what to do instead:
Mistake Number 1 – Failure to include your keywords in the beginning of the title of your video – When someone types in your keywords when looking for information about your expertise, the search engines send out little “electronic spiders” that search the Internet for the best information. When they come across your video and your keywords are not at or near the beginning of the title they pass you by.
What to do instead – You want to “front load” the title of your video with keywords. Ex: 7 Universal Laws for Social Marketing Success & Profit become “Practice Social Marketing Tips – 7 Universal Laws for Social Marketing Success & Profit.
Mistake Number 2 – Failure to have a call to action link in your video – I see lots of marketers go to all the work and time to create videos that leave the prospect hanging. How do they leave the prospect hanging? By not asking them to do anything next. You’ve given them great information, left them wanting more, and then there is no way to get it. Whatever know, like and trust you have built up in your video is lost when you leave your prospect hanging.
What to do instead – Say it and show it. Here are two ways to use a call to action in your video:
Say it – Tell them what you want them to do next. Make it clear and include a spoken link for them to go to.
Show it – Somewhere in your video, top third, lower third, somewhere, include the link for them to see.
Mistake Number 3 – Failure to include a call to action in your video description – In every YouTube video that you post you are allowed to supply a description of the video. This is where most people blow it with a description that goes something like “This video is about blah, blah, blah ZZZZZZZZZZZ” If your description is weak enough, the prospect might not even watch the video at all.
What to do instead – Turn your video description into a benefit laden invitation. Make sure you include the benefits the prospect will get from watching the video and a call to action invitation for what you want them to do next.
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