Practical Product Creation Tips – Discover the Crucial Mindset For Long Term Profits

helpful tips_sm_borderThis mindset I’m about to share with you is something I learned from my first internet marketing mentor, Tom Antion, and his long-range view of looking at a long-term sustainable business and his long-range view of creating profits and creating products – his long-range view of creating products and how he thinks about those.

One-Shot Deals versus A Long Term Sustainable Business

There’s nothing wrong with one-shot deals that you learn from on the positive side of things or that you profit from. You can have a big launch. It’s an influx of income. You can think of one-shot deals as like when I do my telecourses. There’s a lot of influx of income from that, and that’s great. When I launch something, when something is brand new, you get an influx of income.

So there’s a negative side to one-shot deals and a positive side to one-shot deals, and there’s nothing wrong with those big hits. What I’ve learned in the last couple of years is that you don’t want to have to depend on all those big hits to be your only source of income. That’s a good source of income, but you also want to have regular income – daily income.

How to Think Several Products Ahead

The question to ask here, and ask yourself over and over again, first is what is the next logical thing that my list needs? What is the next logical thing that people need to learn? What’s the next logical step for them to take to move forward? Most people don’t think that.

They think, “Okay, it’s time to create a product,” and they take something from the marketing menu. I call it marketing and product creation a la carte. They just pull something from the menu, throw it against the wall, and hope it will stick. There’s no plan or system to it.

I want you guys to operate under a plan and a system. Really, if you think about it, for those of you who took any kind of developmental courses and those of you who are parents and know anything about child development or developmental psych, it’s the same kind of idea. It’s developmental. What do you start with? What do you do next? What’s next for them?

One of the ways to find that out is being an expert in your field and paying attention, thinking through and asking yourself, “Okay, what do they need next?” Another way to find out is ask. Ask people where they’re stuck. Ask people where they need help. The folks on your list will answer that question and will let you know. That way, you’ll know more about what to do next.

It takes out some of the guess work at best. The worst that is saves you is putting something together that nobody wants. I hear story after story with new folks about that. They’ve put something together, put a lot of time into it, did all the stuff they thought they were suppose to do, only to find out that nobody wants it. Not really a great place to be. Right?

Repurposing

As you create a product, I want you to begin to ask, “Where else can I use this product, either as a bonus or as an addition to what I’m doing?”  You may use it as a one-time product but then use it as part of a package deal or part of a bundle as you go on.

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

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