Practical Content Marketing Tips – Should You Write a Conclusion to Your Article? (Answer is NO!)

Question: Should you or should you not write a conclusion to your article? Read on to discover the answer that will get you more traffic with your articles.

Answer: NEVER (bold font, large font, big letters, underlined 27 times, circled, put it in a box, and draw arrows to it) NEVER EVER write a conclusion to your article.

The reason for that bold statement

Don’t say things like, “And in conclusion…” or write a conclusion or say something that screams, “The End.” I see so many people do this. They learned all that stuff in school and – what’s that old Paul Simon song? “When I think back on all the crap I learned in high school, it’s a wonder I can think at all.”

It’s true. All the crap we learn in high school about how to write, a lot of it doesn’t apply on the internet. This is because you want them flowing from the end of the article into your resource box. You write a conclusion – something that basically says, “The End. You can now leave” – and they stop reading.

Keep the flow going

They’re not going to flow into your resource box. They’re not going to be clicking on your links. They’re not going to turn into traffic, visitors, viewers, prospects, members of your list, subscribers, and eventually profits into your business.

For some of you this will be hard because you’ve been told – either in writing class or in speech class or somewhere – these three things: Tell them what you’re going to tell them, tell them, and tell them what you told them. Remember?

That works great in some places. It doesn’t work here. For some of you that’s going to be hard to go against. Try this and watch your traffic increase from your articles.

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

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