Practical Article Marketing Tips – How to Craft an Article Description That Brings You More Traffic

Article Marketing is a traffic creating machine for your online business, when you do it right. To get the most benefit you need to optimize your articles for the most traffic.

One way to do this is in how you craft the description of your article. Here are three tips to help you craft a traffic and prospect pulling article description.

1:  Your description is your assistant title

Think of your description as assisting your article title. It can continue the title, and it can add to the title. For this article I used my description to ask the reader a question about the topic of the title.

2: The purpose of your description is to pull the reader further into your article

The article description does not show up with your article on the article directories in most cases. In does show up on Google, however, underneath the article title.

So the title’s purpose is to continue to get the reader’s attention and continue to pull them in. The description’s purpose is to pull them further in to your article.

3:  Your description is the promise of your article

Let’s take a sneak peak into the mind of your reader and prospect. A person reading your article title is thinking, “What am I going to get if I take the time to read this article?”

Reading an article only takes between three and five minutes, but in our busy world that seems like a long time to a lot of people, so they’re asking that question.

So when I say that your description is the promise of your article, what this means is that you promise and reassure the reader that this is going to be worth your time and effort and here is what you are going to get.

For example, the description of this article reads like this “Do you know how to use your Article Description to bring in more traffic? Here are 3 tips you can use right away in your next article.”

I promised you three tips you can use right away in your article marketing and I just delivered on my promise.

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

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