Practical Article Marketing Tips – Do You Cause "Prospect Constipation" With Your Articles?

I have found Article Marketing to be the number one free strategy to bring in more brand new prospects. All it really costs you it time and effort. Plus, once you get going in the flow of it, you can quickly craft 300 words (an article) in as little as 30 minutes a day.It’s really as simple as it is powerful – when I want more prospects I write more articles. It really is as simple and powerful as that.

“Prospect Constipation”

At the same time I see many article marketers, even more experienced ones, not getting the results they want. This can happen even if the article is well titled and well written. I usually see this in my brand new students, some even experienced article writers, who “constipate” their prospects by the way they craft their Resource Box.

A good example of what not to do

Let’s say we have an article that is well titled and well written. The reader has begun to know, like and trust you. The prospect is ready to get more information and they want it from you!

But then they hit the beginning of the Resource Box and it begins with information about you. This is an easy trap to fall into because the Resource Box is also called the Author’s Bio.

Here’s what you are doing when you start the Resource Box with information about you. You are announcing to your brand new potential prospect (spoken like an intercom in a store) “Attention! The article is now over and you can go away.”

Not the outcome you want, right? The article just does not flow into the Resource Box, and the reader gets stuck.

A good prospect-pulling example

Instead, why not start off your Resource Box by saying “And now I’d like to invite you to…..” and then invite them to trade their email address for more great information from you.

Check out this example below.

And now I’d like to invite you to get your Free Instant Access to a 30 Minute TeleSeminar Audio on Resource Box Strategies when you visit

You’ll receive 30 minutes of leading edge strategies for bringing in prospects and profits with your articles.

From Jeff Herring – The Article Marketing Guy & The Great Article Marketing Network

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.


  • Thanks for the information. I have struggled what to do with my resource box. I understand that my site most also provide content and a sign up once people get there. There are many layers to the whole process.

  • Thanks, Jeff, for this great suggestion. I am guilty as charged and will make sure that I use the resource box as a call to action, rather than a conversation stopper.

  • Really like your new format Jeff. And thanks for the tip about the resource box. ummm I didn't even have one… ooopsss.

  • Very good suggestion, Jeff, and one most people would not think of. You come up with great ideas and we appreciate your willingness to share what you have learned.

  • Jeff, that's powerful advice. All our marketing should be about getting people's contact info. No better time to do that than at the end of an article people have just finished reading.

  • Jeff, great tip as usual. How many different resources boxes do you have or suggested? How do you test your resources box results?

    — Pat & Lorna

  • terriel williams

    Reply Reply

    thanks, jeff great info i need all the help i can get.
    keep it coming.

  • Hi Stu!

    Thanks for your comments. Glad to hear you are ramping up your Article Marketing, and I'll be glad to help. Can't wait for this week's 2009 Predictions Call – it's an honor to be a part of it!

  • Jeff, that is a very valuable tip. I have been ramping up my article submission a lot as of late and like you said, a good resource box is crucial if you want people coming back and opting in. I will focus more on leading with my call to action rather than following with it in the future! 🙂

    I can't wait to hear what you have to say about Article Marketing heading into 2009 on this year's prediction call!


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