Practical Article Marketing Tips – Can You Create an Article Description That Pulls in the Traffic?

Who knew that a well crafted description of your article could pull in more traffic?

On the Article Directories this is called a teaser copy or summary. I call it a description. It’s a description of your article. Here is the formula:

Ask a question, promise the answer.

It’s both painful and amusing to me that most people write the most boring descriptions in the world.

Your description is sort of like your assistant headline. It serves the purpose of getting people to read your article. Most people write exciting stuff like, “This article is about car repair.” Woo hoo! Let me at it, right?

You want to jolt the reader. You want to get their attention. You want to ask them a question. For example, for a previous article about repurposing your articles on Twitter, here is the “ask a question, promise the answer” formula:  Here’s the question, “Do you know the best strategies and reasons to repurpose your articles on Twitter?”

They may never have thought about repurposing their articles on Twitter and here they are being asked the question, “Do you know the best strategies and reasons to do this?…”

“Wow. There’s some knowledge here I don’t have.”

Here the answer part of the formula: “You will when you read and use this article.”

” Do you know the best strategies and reasons to repurpose your articles on Twitter? You will when you read and use this article.”

Ask a question, promise the answer. It draws the reader further into the article. A well crafted article description will get you more traffic by pulling your reader or prospect further into the article. Just another way that you can create endless waves of traffic with article marketing.

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

Leave A Response

* Denotes Required Field