PLR Content – 3 Reasons I Don’t Use PLR Content (And Why You Shouldn’t Either, Ever)

Content Marketing and Article Marketing remain great strategies for creating online visibility, driving traffic, building a list, and creating info products.

And you do want all those benefits in your online business, right?

A Big Trap
One of the biggest traps waiting for those who want to take advantage of all the benefits of Content Marketing is the trap of Private Label Rights content, commonly known as PLR.

A brief explanation: PLR is content created by one or many people that you can purchase and use as is, alter it if you wish, and put your name on it like it is yours.

Here are 3 huge reasons not to get involved with PLR content:

Reason 1: Your prospects are attracted to your voice. Not the audio sound of your voice. What I mean here by “your voice” is the way you approach problems and the way you solve problems.

This is what attracts prospect to you. When you use PLR content you are not using your voice. You might get some content out there a bit easier, but you are much less likely to convert prospects into long term clients.

The best way to build a community willing to follow you is with your own content.

Reason 2: PLR is not “private.” You really want to stop and think this through. When you buy a PLR package you are buying a package that anyone else with the funds to buy it can get as well. What that means is your prospect can read the same content with your name on it and then read it somewhere else with someone else’s name on it.

Confusing? You bet.

Here’s an analogy that might help. Imagine being in a relationship in which you had invested much and that you thought was exclusive. Then one day you see your partner in a restaurant with someone else they are seeing. Pretty lousy feeling, yes? Get the point?

Full disclosure: Some folks say I am against PLR because I teach content creation. You should know that I have turned down hundreds of thousands of dollars over the years from folks who wanted me to sell my content as PLR.

Reason 3: Because of the way PLR is marketed and pushed on the undiscerning, something very important is missed. Let me ask you a question. Back when we were in school, and someone copied someone else’s work and claimed it as their own, what was it called?

That’s right: plagiarism and cheating.

Do you really want to start off your relationship with a new prospect in such a dishonest way? I know I sure don’t, as I look at my prospects as life long clients.

How to quickly, easily and effectively create your own profitable content

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You can also watch a Webinar Rebroadcast where I’ll walk you step-by-step through creating your own content with the 3 mistakes template when you visit

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.


  • Never ever seems like such a harsh line to draw in the sand though.

    I do agree with your points about just doing a copy/paste and using the PLR as-is around the web… that’s just boring and doesn’t get you very far. I personally use PLR as a starting point to get me writing in the right direction, so to speak. By the time I’m done editing and adding to it it’s not the same article it was when I opened it up. I think in that “getting started” aspect it can be a useful tool, as long as you take the time to give it your own voice, add some personality, add some additional opinions or information on the subject matter, etc….

    I also find PLR to be helpful when I’m writing and learning about something new. A lot of the quality PLR providers have their writers doing research on the topics they’re writing about, so it can save a lot of time and effort on my part to pick up a pack of articles or tips on the subject. Of course, in that case you’d want to make sure you were using a quality PLR provider and not a slap-something-together type of service – and those are definitely out there giving PLR a bad rap around the web.

    I don’t know that I would say never ever use PLR, I use it for something at least once a week just to get myself going on writing. Maybe more along the lines of proceed with caution in using it and use it as a starting point instead of just copy and paste to try to avoid writing anything.

    • Jeff Herring - The King of Content Creation

      Reply Reply

      Hi Loretta – thanks for joining in the conversation!

      Yes, most people do just copy and paste and that is what I’m strongly against, because you lose your voice.

      I get what you are saying about using it as a starting point. I guess my question is if you are going to do that much work, why not create your own?

      Thanks again for reaching out

      ~ Jeff

  • I’d have to say that your 3 reasons for never using PLR are based on a misguided view of PLR. But to be fair, it is a common view.

    PLR is abused as a quick way to get tons of content up by people who really don’t have anything to share. And a lot of the PLR out there is crap to be polite.

    But that doesn’t mean there is no room for it. Provided it is done correctly. Looking at your reasons:

    Reason 1 – Voice: You shouldn’t use PLR as is unless it is extremely well written. Even then I would recommend that you at least add your own introduction and conclusion. PLR is a foundation to build on.

    Reason 2 – Not Private: The word “private” in PLR means that you have the rights to put your private label on it. When I use PLR for something I don’t claim authorship, but I can label it as a publisher or content provider. When you go into your local grocery store and buy their store label good, you know that they didn’t create those goods. They have the rights to put their own private label on someone else’s product.

    Reason 3 – Plagiarism: This is not true at all. When you have the rights to use content then there is no plagiarism involved. Pretending that you wrote it yourself when you didn’t is not right, even if the rights allow you to do that (and some do). But there is no cheating in the “copying” aspect of PLR.

    Basically, it comes down to transparency. You shouldn’t claim to have written something that you didn’t, but there is nothing wrong with providing content that someone else wrote on your blog, newsletter, etc.

    • Jeff Herring - The King of Content Creation

      Reply Reply

      Hi Bill – thanks for joining in the conversation…

      You and I do agree about transparency, a very rare thing out here online…

      ~ Jeff

  • I use PLR quite often, but I betcha you can’t spot it 😉

    Using PLR ‘as is’ is a bad move and there are a lot of folks using it badly – but PLR is a fantastic tool in the hands of a smart marketer.

    • Jeff Herring - The King of Content Creation

      Reply Reply

      Hi Kelley! Thanks for joining in the conversation…

      Nice challenge, but for me it’s not about spotting it.

      Over and over again I hear people say it’s ok when you take it and tweak it to make it your own.

      I guess I get that, yet and still, the question remains: if you are going to put it all the effort to make it your own, why not create your own?

      Thanks again for reaching out…

      ~ Jeff

  • Hi there Jeff,

    Interesting read. You make some valid points.

    I guess the thing that boggles my mind over this PLR issue is the fact that people slam the idea of using PLR, but I never hear them putting down “ghost writing” services. Isn’t that similar? You’re hiring a person to write for you. They aren’t your words; they were written by someone else.

    PLR is written by other people. Yet, how is that different than an article that was written by a ghost writer? Other than the fact that the ghostwriter sells it once and the PLR provider sells it multiple times. It’s still content being written by one and claimed by another.

    Regardless of whether the ghostwritten material is only written by and for one person, it’s still not “my voice” if I choose to hire a ghost writer, is it? And yet, you rarely see anyone disputing the idea of using one.

    In fact, I’d imagine more than 50% of the books on bookshelves were written by someone other than the person whose name is etched on the cover. Yet, I don’t read articles on how this isn’t something that’s widely unacceptable. In fact, quite the contrary.

    I wrote an entire chapter for someone’s book, yet his name is on the cover. Hmm. I could give more examples, but there isn’t really any point.

    I guess it really boils down to choice. Some people may love PLR because it helps them save time. Some work better with a content template. BTW: Don’t you sell article templates? And others simply don’t have the time to create all the content they need, so any jump start is welcome.

    I generally don’t dispute options. If a person comes to me and asks if I like PLR and if they should use it – I don’t base my answer to them on how I personally feel. What may feel right to me may not be suitable for him/her.

    Same with anything else in life. One size does not fit all. However, I won’t deter people from using a product simply because I don’t care for it. That’s not for me to decide. My job is to give them both sides of the coin – and let them decide for themselves.

    That’s all anyone should do.

    Take care,
    – Bonnie

  • I agree with your points about PLR. I also use PLR, but on subjects I want to learn more about and to jumpstart my own writing. I love to write and create my own content too which I do on my websites. PLR is good to cut down on starting from scratch with nothing and spending countless hours researching yourself when others have already done that legwork. I see it no different then when people outsource. If I am not in a writing mood, then I look to see what I have that may be of interest. Also, it is great for creating products to sell. I can see how you would feel it is plagiarizing if you just copy and paste which to me is lazy. I also think in the grand scheme of things no idea is original. I believe different people might get the same idea, but it is about who gets to the table first. Thanks for the interesting discussion. I’m going to check out your content creation template, because I do love writing!

  • Lorian Rivers

    Reply Reply

    I guess I am one of the few people that agree with you! It always cracks me up when I do a search on google and 20 sites come up with exactly the same article! Some alter the headline a bit, others just post as is. The blogs I frequent are the ones that give me thoughts and info in their own voice (great way to say it). Thanks for saying what I’ve been thinking all along!

    • But, that isn’t necessarily PLR. Duplicate articles may be legally syndicated (i.e. from EzineArticles, etc). Or they may be illegally scraped content that has been copied without regard to rights. Neither of those have anything to do with PLR. So I guess the one thing you agree with Jeff about is that you don’t completely understand what PLR is!

  • I have always written my own content. I like the fun and creativity of using my unique voice in my work. I see some of my articles with some words changed on other websites. So far they have given me credit.

    Nancy Banfield Johnson, Speaker and Workshop Leader, Helping Nurses Gain Confidence and Respect.

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