“One is the loneliest number that you’ll ever do” – so sang Three Dog Night a couple of years ago…
Actually, 41 years ago, according to their website. I also discovered while looking this up that they are actually still touring. May have to catch that one…
While one may be the loneliest number, according to Dan Kennedy, one is also the most dangerous number in business.
It’s easy to get comfortable with one source of something, whether it be traffic, list building, webinar platform, vendor, etc. And it’s just as dangerous as it is easy…
Why so dangerous?
What if that one source goes out of business, changes their business, stops doing business with you, or changes the rules? The possibilities are endless…
The safer position, the position of strength, is to have one or two backups and/or additional sources for everything you do.
This is one of those lessons it’s good to learn on the front end, from other people’s experience, instead from your own experience on the back end…
About Jeff Herring
You'll love my newsletter.
Jeff Herring's expertise is the reason why I was able to increase my sales 47% while our company was down 25% and the industry was down 40%. Thank you Jeff for this valuable content, everyone can use these methods to make their business stand out from their competitors.
Thank you Jeff, over 20,000 have visited my site since I started!
Jeff, I’m really starting to see the results, THANK YOU, more hits to my site, more opt-ins, more people calling me directly asking to work with me.
Jeff, a huge thanks to you for showing me the way on article marketing back in 2007. Following your strategies and using your templates, I now have over 480 articles on Ezine Articles which have generated over HALF a MILLION views.
Yep, you definitely don’t want to depend on one source of traffic or one source of anything… that’s giving away all your power in your business!