More on the Death of Article Marketing…
With the recent changes at Google, I’ve been getting questions about the death of Article Marketing. Speaking for Article Marketing, and loosely quoting Mark Twain:
“The rumors of my death have been greatly exaggerated”
I’ve been hearing about the death of Article Marketing since 2005 when I first began to teach it. And each year it grows stronger.
I like it when I hear people talk about the death of Article Marketing because it simply gives me another opportunity to talk about the power of Article Marketing. (There is a lesson there is making even “negative publicity” work for you.) The people who continue to talk about this subject are the ones who are doing it wrong and simply refuse to adapt.
One of the most reasonable articles I have read in recent days comes from Jeff MacGurn in Xconomy.com. The article is called “As Google Retools its Search Engine, Content Farms Lose Traction” and is a well thought out piece on the subject. Quoting the article:
“Google is trying to improve the quality of the results it delivers to Web searchers and in a major way. Google is so focused on search result quality that they’re paying extra attention to items they believe negatively impact search results, including so-called “content farms” like Associated Content…”
So as I have been saying and teaching all along, when you create good quality content that is helpful to the reader, you have nothing to worry about with the changes from Google. In fact, when you create good quality content, the recent changes in Google help you because as the crap disappears, your good stuff can more easily rise to the top.
Now that I have told you this, I’ve going to prove it with some numbers:
Since the Google changes, Associated Content has experienced a 308 point drop in it’s one month ranking of traffic from Alexa.com, and is currently ranked at 658. On the other hand, the article directory EzineArticles experienced only a 30 point drop in it’s one month ranking of traffic from Alexa.com, and is currently ranked at 104, and still enjoys over 1 million unique visitors a day.
So if you are looking for a great way to generate immediate, regular, and long term traffic, then Article Marketing is not only alive and well, it’s getting better all the time. To quote the immortal words of Bachman-Turner Overdrive: “You ain’t seen nuthin’ yet!