One of the things I do differently at in person seminars like this is I do not bring business cards. I watch all these people exchanging business cards and wonder how many will be kept much less followed up on.
I use a CD from one of my teleseminars as my business card. Burn ’em right on my computer, put a label on ’em and slip ’em into a small sleeve. Total cost about 50 cents each when all is said and done.
I also add a label on the back with my contact info and a link to pick up 2 free article writing templates. During the presentations I have a stack of the CDs in front of me at my table for people to pick up as well.
I told you all that to tell you this…..
Matt Bacak was the first presenter Saturday morning talking about the system he has created for his business. I’ve heard or seen this presentation a few times and one of the features I really like is how when people opt-in to his list they are offered a free CD. Not only is this added value for the new subscriber, you get the person’s physical address so you can market at that level.
Now this next part is kinda embarrassing to admit…..I’m sitting there thinking I need to add the free CD component to my system and wondering what CD I could use, etc. Then I look right in front of me at my stack of CDs…………DOH!
Main take-away – Sometimes obvious answers are sitting right in front of you, quite literally!
Late morning brought us Ryan Deiss and membership sites. Memberships sites look like the best combination of providing value to your niche and creating long term residual income that I’ve seen in a long time.
After lunch (which, by the way, was a huge spread of great food, buffet style) brought us John Carlton and the subject of copywriting. This guy knows his stuff! More and more I realize that all writing is copywriting. John’s title said it all “Nothing Will Ever Happen Until Your Copy Gets Written.”
I had looked forward to the presentation by marketing expert Jay Abraham as the highlight of the conference. I’ve listened to this guy for a long time and he has some brilliant ideas. I was very disappointed. I know I watch speakers with a critical eye because I’m a speaker, but the guy spent an hour of his 90 minutes telling us what he was going to tell us! Constantly apologizing for his back and neck hurting, for reading from his notes, for being an adult poster child for ADD, etc. I can honestly say that he is the only speaker from whom I did not learn something I could use. If I was Armand I’d be pissed!
Main take-away – Just because someone is big in a related area (marketing) does not mean they have a clue about internet marketing.
Back later with reports on making connections, networking, and a cool Saturday nite dinner/party!
Catch you soon!