“It’s the Most Wonderful Time of the Year”

So it’s football season once again. A great season for some (me) and just plain ho-hum for others.

Whatever your view on football season  there is a great marketing lesson to learn from a recent commercial about football season.

Someone had the out-of-the-marketing-box idea to combine the return of the football season with a song about the Christmas season.

And so now in commercials for football, you hear the song “It’s the Most Wonderful Time of the Year.”

Brilliant marketing…

So the question becomes: How can you take something you are marketing and tie it to something else that lots of people feel really good about?