How to Create an Eye-Catching, Prospect Grabbing Article Title

EzineArticles CartoonArticle Marketing is the best free way to bring in immediate, consistent and regular traffic to your web sites and blogs.

And it all begins with your article title. So do you know how to create an eye-catching, prospect-grabbing title for your articles? Do this one thing well and you are off to a great start. Read on to discover the exact steps.

An eye-catching, prospect-grabbing title

The purpose of your article title is just like a headline in a newspaper – get the readers attention and compel them to want to read the article.

Here is a strategy to do just that:

Strategy: Front load your title with keywords That’s a fancy schmancy way of saying, “Make sure there are keywords in the first four words of your title.”

The title of this article could be “How to Create an Eye-Catching, Prospect Grabbing Article Title.” It’s got benefits. It’s got “How to.” It’s got keywords, but guess what? On the internet that title stinks, because “How to Create an” are the first four words. When somebody goes over and types in article marketing to a search engine like Google and all the little search engines send out their little spiders to go find information all over the internet and there are no keywords in the first four words, boom, the spiders are gone. They don’t return your article as a possible match.

That’s why on the front of this title you see, “Practical Article Marketing Tips.” The keywords there are article marketing. I could just say, Article Marketing – How to Create an Eye-Catching, Prospect Grabbing Article Title but I like to brand myself and own different phrases, so that’s why article marketing is sort of sandwiched in using Practical Article Marketing Tips.

Bottom Line? With this strategy you capture both the eyes of your reader/prospect and the eyes of the search engines. And now I would like to invite you to claim your Free Instant Access to the 30 minute Audio Replay of a teleseminar on how to turn each of your articles into Viral Traffic Machines when you visit

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.


  • Truby

    Reply Reply

    Another great post Jeff! Thanks for sharring your tips with us.

  • Jeff – what are your thoughts on the length of an article title? I spent 10 years as editor of a small country newspaper and due to space restraints, I learned to write short (no more than 6 words) headlines. I wasn't looking at keywords back then, more something catchy to invite readers to keep reading. I now use keywords but can my headline/titles be longer?


  • Good reminder Jeff. I've written 30+ articles (disappointed to have backed out of the 100 articles/100 days challenge) but I've seen first hand how the Keyword driven numbers, for articles I didn't think were so great, are high and articles that I thought were well written are lowest on the totem pole. So no matter how well written the article, it won't get seen unless you have mastered the keywords.

    Keep educating the authors Jeff. If it weren't for you, I wouldn't even be one. Now I have several E-books, articles re-published, thousands of readers, even sales…..thank you again.

  • Just found your site a few minutes ago. Started over at HitTail and then went to the CSN. From there I followed a link to watch a YouTube video and noticed your vids in the side bar. The rest is history.

    You have some killer write-ups on here that are preventing me doing what I should be doing right now, writing. See you around.

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