Facebook is a great Social Marketing tool to use to build your connections and your brand. At the same time, I see so many beginners and even veterans making the same mistakes that sabotage their marketing on Facebook.
Let’s take a closer look at the top 3 biggest mistakes and what to do instead.
Top 3 Facebook Mistakes
1. Market all the time – Why do people do this? In a social setting, would you walk in carrying a giant billboard? Can you imagine what the reaction would be?
Yet it happens all the time. Someone sets up a new Facebook account and begins to flash their marketing messages all over the place. This is the quickest way to get ignored.
What to do instead – Follow the 80/20 rule of Social Marketing – 80% conversation & relationship building and 20% marketing. Share the parts of your life you are willing to share. Respond to what other people share. Help out when you can by answering questions and referring to any resources you know about that could help. Sometimes these can be your resources. Now you are able to market while being social. Which is the point.
2. No Regular Updates – Another big mistake I see is failure to be involved and update regularly. It only takes a few moments to update your status. And by update your status I do not mean your latest adventures in Mafia Wars or what you have added to your Aquarium or Farmville. This does not help your marketing and just makes you look like someone with too much time on their hands.
What to do instead – Follow my LIFE model of Social Marketing. You can update with Links, Information, Fun, and Events. Links can be information you have found or information about you. Information can be tips and tools about your niche. Fun can be sharing your life with your followers, to the extent with which you are comfortable. Events can be events you are attending or events you are holding.
3. No Fan Page – Lots of people try to have both their friendship world and their marketing world on the same page. I admit I made this mistake when I first started out. It gets confusing for your followers and for you. At the time of this writing, I’m in the process of moving my business followers to my Fan Pages and using my Facebook Profile for my longtime and new friends.
What to do instead – Create a Facebook Fan Page. Some of the advantages are:
1) Your updates are indexed by Google which helps you build your online visibility.
2) On your Profile Page you are limited to only 5000 followers. On your Facebook Fan Page there is no limit to the number of Fans you can have.
3) You are allowed to treat your Facebook Fan Page as a marketing tool, inviting followers/fans to sales pages and opt in pages.