As some of you know, I ran a drug rehab for teenagers in the 80′s. We hired one of our interns, and the week after he graduated with his Master’s in Counseling, he came in the office and said “Man I’m so glad to be done! I’m not going to read anything for a year!”
My response “Not if you are going to be working for me…”
Do you keep up with the latest in your niche, in your area of expertise? What’s the last book you read or course you took to go deeper (an inch wide and a mile deep) into your niche?
I’m currently reading (devouring is more like it) “Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz” by Wendy Montes De Oca – came out a few weeks ago. Good stuff, and I look forward to connecting with her soon…
“So Jeff, you are the top Article Marketing Expert online, why are you reading a book about it?”
Because I want to stay on top and go even further. There’s this weird little quirk in human nature – we work hard to meet a goal, relax, and stop doing the things that got us there…
How to be different (more successful and profitable) than most people => When you meet a goal – celebrate! And then get about the business of not only continuing to do the things you did to get there, do even more of the things you did to get there.
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Jeff Herring's expertise is the reason why I was able to increase my sales 47% while our company was down 25% and the industry was down 40%. Thank you Jeff for this valuable content, everyone can use these methods to make their business stand out from their competitors.
Thank you Jeff, over 20,000 have visited my site since I started!
Jeff, I’m really starting to see the results, THANK YOU, more hits to my site, more opt-ins, more people calling me directly asking to work with me.
Jeff, a huge thanks to you for showing me the way on article marketing back in 2007. Following your strategies and using your templates, I now have over 480 articles on Ezine Articles which have generated over HALF a MILLION views.
Hey Jeff, I just saw that you’re ‘devouring’ Content Is Cash
Appreciate your interest. Contact me when you’re done. Would be glad to answer any questions you may have as well as hear your thoughts on the book. Enjoy!
Hi Wendy – thanks for reaching out!
Just about finished with the book, and I admire your work.
Let’s connect soon and chat – would love to interview you as a guest to our community…
Chat soon!
~ Jeff
Sounds great!
Great article Jeff. You really made me think. And I realized that No I’m not keeping up with my niche, at least not in a productive way. It is easy to get distracted by so much information but I’m am going to work very hard to focus on my niche and keep up with any new changes. Thanks for helping me get set straight.
Katrina Rooker