Discovery Cove uses a great upsell strategy after you swim with the dolphins. You are placed in a group with another family (called a pod) for your dolphin experience. Each pod has it’s own photographer and video person.
After you are done, one of the photgraphers takes you to a video room where you can see you pics on screen.
Here’s how they must figure it – if someone can afford to come here (just under $1,000 for 3) then they can also afford to buy a few pictures to remember the experience.
It sure worked on me – several pics, posters, CD, DVD, and $300 later to prove it.
Nice upsell strategy we all could use…