Content Creation Secret #2: Solve ONE Burning Problem In An Entertaining Way

content, content creation, content marketing
THIS is the reason people want to consume your content. They are not online because the pool is closed. Most people are searching online for solutions to a specific problem.

Your content should be the solution to their specific problem.

content, content creation, content marketing

Give that online entrepreneur a slice of content creation

Online entrepreneurs need to know this secret because  most people go to extremes here: they either try to solve too many problems or solve none at all. Focusing on one burning problem makes your prospect feel like you created this content just for them, and they’ll come back to you for more..

You need to understand this spells the difference between success and failure because demonstrating how you uniquely approach and uniquely solve their problems is what attracts customers to you. And when you do it in a way that is playful, entertaining, and solves their problem, you’re creating a customer for life..

Bottom line? You should begin to solve one burning problem in your content in an entertaining manner.

You don’t have to be a comedian or entertainer to do this. Just stay away from the obvious “same-old-same-old.”

For example: If the problem is losing 10 pounds, don’t give them “eat differently and exercise.”

Do show them your unique approach to solving that ONE unique problem.

Want even more? Wellhere’s a daily content creation wizard for you we just published entitled “The Daily Marketing Challenge Wizard” – you can grab it here: 

Missed the first tip? No worries, here’s your link

And coming tomorrow: Content Creation Secret #3: Create An “I’ve Got To Have That Now!” Compelling Call To Action
About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

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