Content Conversion Secrets – The Content Conversion Mindset (And Why You Need It Now!)

article marketing, blogging, jeff herring

Profitable content conversion is how you create more prospects and profits for your online business.

And you do want more prospects and profits for your online business, right?

Don’t just create content

Creating content is a must have skill for success online.

At the same time, you want to get your content to convert into more prospects and profits.

Your content coverts more prospects on your opt-in page. Your content converts more profits on your sales page

The starting place for creating content that converts is with your mindset. You need to look at content conversion the right way before you can do content conversion the right way.

The Content Conversion Mindset

Please understand this – burn it into your brain – tattoo it to the inside of your eyelids. If you’re not willing to do either of those, at least write this down:

Your prospect wants to take their next success steps. Your job is to help them do it. 

What it is not

One of the biggest fears for online entrepreneurs is coming across like some slick sales person.

I get that.

The good news is that this mindset has nothing to do with being some slick sales person.


What it is

The content conversion mindset is simply using invitational language to invite your prospect to take the next success steps they already want to take.

Non-invitational language – “You must go to this link right now because there are only 3 left and it ends tonight and I don’t know how much longer we can keep it up and you and your family will starve if you don’t do this now.”

That’s a bit of an exaggeration, but not much.

Invitational language – “And now you’re invited to claim your free instant access to… “

Big difference.

Big Tip – To not offer your community their next success steps is to do them a great disservice. And it’s a disservice to yourself too.

Bonus Tip – Now that you’ve got the mindset, get the strategies to turn your content into a conversion machine.

You’re invited to catch this brief webinar and watch as 3 weak Calls to Action get made over into powerful conversion magnets. You can get your Free Instant Access when you visit

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

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