[ARTICLE] Your 7 Step Twitter Blueprint For a Massive Online Presence

Your 7 Step Twitter Blueprint For a Massive Online Presence (Quickly & Easily Too) Social Marketing is a great strategy for quickly and easily building your Online Visibility. Let's take a look at a 7 step blueprint for increasing your Online Visibility with Twitter. 1) Your name - While you might set up additional accounts at some point in the future, you want to start by securing your own name first. This is for at least two good reasons: 1) name recognition and online visibility, … [Read more...]

ARTICLE: How to Use the LIFE Model of Social Media Communication

Practical Social Marketing Tips - How to Use the LIFE Model of Social Media Communication (or, what the heck do I actually say on Twitter, Facebook, etc?) Social Media and Social Marketing provides such an excellent platform to build a strong online presence. But do you know what the biggest question I get from beginning Social Marketers might be? Here it is: "So what do I put in there, what do I say?" In answer to that very frequently asked question I created the LIFE Model of … [Read more...]

Practical Social Marketing Tips – The Top 7 Reasons to Create Your Facebook Fan Page Now

If you don't have a Facebook Fan Page you are simply leaving traffic and profits on the table. To encourage you to take action and create one today, here are the current top 7 reasons to get one now. 1) Traffic - Currently Facebook is the #2 most trafficked website in the world, second only to Google. The first rule of traffic I learned on the Internet is to not chase after traffic. Find out where the traffic is going and get in front of it. Again, the number 2 website in the world in terms … [Read more...]

GET PROFITS with Social Marketing

Here is Part Four of the 4 Part Series on the importance of building Online Visibility with Social Media and Social Marketing. Get Profits - When traffic is properly directed it turns into profits. If getting found is the most important thing in Social Marketing, then what the prospect finds once they get there is a very close second. When the prospect finds more good information from you that is helpful to them, followed by an offer of a paid resource that is going to help them even more, … [Read more...]

GET TRAFFIC with Social Marketing

Here is Part Three of the 4 Part Series on the importance of building Online Visibility with Social Media and Social Marketing. Get Traffic - One of the beauties of having many sign posts in your Social Marketing system is that you can use these signpost to direct the prospect (traffic) where you want them to go, which is to access more information from you. In this way you are not chasing traffic, you are getting yourself if front of where the traffic is going and then directing it where … [Read more...]

GET VIEWED with Social Marketing

Here is Part Two of the 4 Part Series on the importance of building Online Visibility with Social Media and Social Marketing. Get Viewed - The steps here are simple - once you get found, prospects can view your information contained in the signposts you have erected. As prospects begin to consume your information, whether it is in text, audio, video or a combination, and realize that you know what you are talking about, they begin to know, like and trust you. You can then direct them to … [Read more...]

GET FOUND with Social Marketing

Here is Part One of the 4 Part Series on the importance of building Online Visibility with Social Media and Social Marketing. At the end of each installment you will find a link to read the article with all four parts, and I will be sharing a bit more on each installment here on the blog. Get Found - Because there are millions of sites on the Internet, the first and most important step is getting found. Having a strong online presence allows you to erect "multiple sign posts" leading to your … [Read more...]