“It’s the Most Wonderful Time of the Year”

So it’s football season once again. A great season for some (me) and just plain ho-hum for others. Whatever your view on football season  there is a great marketing lesson to learn from a recent commercial about football season. Someone had the out-of-the-marketing-box idea to combine the return of the football season with a song…

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Another "Marketing Lesson from the Road" (will be offensive to some…)

File this one under: The vast majority of people will find the money for what is important to them. This has got to be at least a 52 inch television mounted on the wall of this trailer. Marketing Lesson: As my friend and colleague Ray Edwards says “Don’t decide for your customer how much they…

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Another "Marketing Lesson from the Road" – Or did you really mean…

I’ve been laughing at this sign next to the hot tub at our local gym now for months, and finally decided to share the laughter, and the lesson, with you my loyal readers. Underneath all the dire warnings about the terrible things that can happen to you in a hot tub, can you catch what…

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