Here is a quick formula for designing your article titles –
Keywords – Benefits – Keywords
Start your title with keywords, let the reader know some of the benefits available from reading the article, and use your keywords again.
Example: Article Submission Strategies – A Formula for Prospect & Profit Pulling Titles in Your Articles
I used my keywords (article, article submission), highlighted a benefit (prospect & profit pulling) and ended with a keyword (articles).
Glossary: In my model of Article Marketing, I define Article Submission as how you submit your articles, not where you submit your articles. This is important because when you use specific strategies when you submit your articles, they will get picked and used more that those of your competition.