Article Submission Secrets – 4 Things to Never Ever Do in the Resource Box of Your Articles
Here are 4 things to never ever do in your article resource box:
1. Don’t put your phone number in there, and don’t put your email address in there. If they want to contact you, get them back to your website or your blog, where they can email you or contact you.
2. The second thing not to do – and this sounds crazy, folks, but I’ve read articles where they’ve written about let’s say gardening, and the resource box has invited them back to their race car site. I’m making up those categories, but the examples were as disparate as that. That makes no sense at all. Don’t do that.
3. The other thing I’ve seen people do is put in what I call diverse domains in their resource box. You’re allowed three active links back to your website or blog. If you’ve got multiple niches, fine, if you can handle them all. I’ve found over the last couple years that my business grew as I narrowed from multiple niches into one niche in article marketing.
Let’s say you’ve got a niche in relationships and you’re also an expert on civil war history, and you’ve written an article on relationships and there’s a link in your resource box to your relationship site, but then you also throw one in there to your site on civil war trivia.
Huh? I guess that might be connected if you want to call some relationships a civil war, but basically those would be called diverse domains.
4. Here’s the number one thing to never ever do in your resource box, and the one I see people trying to do the most, and that’s trying to convince the reader in your resource box that you’re the expert.
Now that sounds like a good use of a resource box. You want to list all your accomplishments and all your awards all the way back to first grade. But guess what, if you have not convinced the reader in your article that you’re an expert, it is way too late to try to do so in the resource box.
They are probably not even going to be reading it anyway, because if you haven’t demonstrated that you know what you’re talking about in your article, it’s very unlikely they’re going to be reading your resource box.
And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com
You can also catch a free audio recording of a recent teleseminar on “Resource Box Secrets” by going to http://www.TheArticleGuyTeleSeminars.com/rb
From Jeff Herring – The Internet Article Guy & the Great Article Marketing Network