Powerful article marketing requires that you write a great title for your articles.
So here is just one of my formulas for a great title – Keywords – Benefits – Keywords. Use your keywords in the beginning of your title, make sure you make the benefit(s) clear, and then use your keywords again.
So let’s unpack this formula so you can use it.
My Article Title Formula – Keywords – Benefit(s) – Keywords
Keywords - Most article titles online fail from the start because they do not include keywords in the first four words of the title.”The Top Seven Benefits of Writing Online Articles” sounds like a great title, but on the internet it is not. The search engines read the first four words”The Top Seven Benefits”
and see no keywords and decide the article is not about article writing and do not deliver it to the online searcher.
So we would change the title to “Article Writing – The Top Seven Benefits of Writing Articles Online.”
Benefits - Benefits are a must have in your article title. It’s so easy to include benefits that it’s a shame so many writers don’t do it. In the article title we are using for an example here, I let the reader know there are seven benefits inside the article. Simple as that.
Keywords - It’s also fairly easy to use your keywords again in your article title. This is one of the ways in which writing online articles is different from writing any other kind of article. Online, the longer the title the better. Longer titles give the search engines more words to find and allows you to use your keywords again in your article title.
For 35 Article Submission Secrets, check this out!
You'll love my newsletter.
Jeff Herring's expertise is the reason why I was able to increase my sales 47% while our company was down 25% and the industry was down 40%. Thank you Jeff for this valuable content, everyone can use these methods to make their business stand out from their competitors.
Thank you Jeff, over 20,000 have visited my site since I started!
Jeff, I’m really starting to see the results, THANK YOU, more hits to my site, more opt-ins, more people calling me directly asking to work with me.
Jeff, a huge thanks to you for showing me the way on article marketing back in 2007. Following your strategies and using your templates, I now have over 480 articles on Ezine Articles which have generated over HALF a MILLION views.
Jeff,
Thank you, this is very helpful. I just published a new article in my photo-genie blog on shortcuts for freelance photographers. I used one of your templates. I think it turned out pretty good. I will be more aware of “titles” now after reading this article.
Thanks again, Article Guy.
Marlene
Thank you Jeff for extending your hand out to help the common man. The information that you give is very helpful and will make a differance for every future article I write. Thank you
fantastic informations…keep it up…
I’ve just come up with a great title for my article from reading this article. I didn’t realize that the search engines read the first four words in the title of an article.
This has been a great help. Thanks Jeff.
Thank You Jeff,
I have been looking for information regarding article writing for some time, and this is just what I need to further my online business.
Roger
thanks jeff for the article marketing info