Article Submission Secrets – A Great Formula for Prospect & Profit Pulling Titles for Your Articles

Here is my best Article Submission article of 2007:

Powerful article marketing requires that you write a great title for your articles.

So here is just one of my formulas for a great title – Keywords – Benefits – Keywords. Use your keywords in the beginning of your title, make sure you make the benefit(s) clear, and then use your keywords again.

So let’s unpack this formula so you can use it.

My Article Title Formula – Keywords – Benefit(s) – Keywords

Keywords – Most article titles online fail from the start because they do not include keywords in the first four words of the title.”The Top Seven Benefits of Writing Online Articles” sounds like a great title, but on the internet it is not. The search engines read the first four words

“The Top Seven Benefits” and see no keywords and decide the article is not about article writing and do not deliver it to the online searcher.

So we would change the title to “Article Writing – The Top Seven Benefits of Writing Articles Online.”

Benefits – Benefits are a must have in your article title. It’s so easy to include benefits that it’s a shame so many writers don’t do it. In the article title we are using for an example here, I let the reader know there are seven benefits inside the article. Simple as that.

Keywords – It’s also fairly easy to use your keywords again in your article title. This is one of the ways in which writing online articles is different from writing any other kind of article. Online, the longer the title the better. Longer titles give the search engines more words to find and allows you to use your keywords again in your article title.

This has been just one of 35 secret strategies you can use to get your articles seen by more hungry customers. You can get instant access to all 35 strategies in my ebook
Article Submission Strategies.

Click here to get your instant access.

And coming tomorrow, the best Article Marketing article of 2007…so stay tuned!

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.


  • This is a great tip that you shared Jeff, and one that I work to apply to each article. As a virtual assistant, one of the projects I handle on a consistent basis for several of my clients is reviewing their articles to prepare them for submission to online directories. By “optimizing” the article titles with keywords (especially in the first four words), my clients have been pleased with the results and having the opportunity for more readers to get to know, like and trust them through reading their articles.

    Kelly Johnson
    Cornerstone Virtual Assistance

  • Jeff, another top post! I've often come up with long titles and thought I just wasn't clever enough to develop a brief but punchy headline. Now I know the "Jeff Rule" for getting searched and selected.

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