Article Marketing Tips – When Article Descriptions Go Horribly Wrong

despair statue

despair statue“This article is about blah, blah, blah…ZZZZZZ”

This is how most Article Descriptions begin, by putting the reader to sleep with just another boring description of an article. The good news is that after reading this article, you will no longer have to write boring sleep-inducing descriptions.

I’m going to show you how to create prospect pulling descriptions that compel the prospective reader to dive into your article. And in just a minute I’m going to show you how to repurpose your description to drive an enormous amount of traffic to your articles.

But first I’m going to give you a works-every-time formula for the description of your article.

Two Article Description Examples

Most descriptions of articles really are about as boring as the example I gave at the beginning of this article. And I really could give you a boring description. For example, let’s look at two different descriptions of this article:

Description 1 – This article is about how to write article descriptions that are not boring.

Description 2 – Do you know how most marketers mess up their article description and turn them into a horrible mess? Read on to discover a works-every-time formula for creating article descriptions that pull in the prospects.

Now which one would you want to read?

Your Article Description Formula

Here’s your formula – Ask a question, promise the answer. Simple as that, in just two steps:

Step 1 – Ask a question related to either the pain/problem of your topic, or something your prospect really wants/needs to know. When you ask a question, you engage your prospect because they want to know the answer to the question.

Example: “Do you know how most marketers mess up their article description and turn them into a horrible mess?”

Step 2 – Promise the answer within the article body. Once you make this promise you must make sure you deliver on it. In other words, don’t promise something that you cannot deliver or plan not to deliver on.

Example: “Read on to discover a works-every-time formula for creating article descriptions that pull in the prospects.”

How to Repurpose Your Article Description

Remember just a little bit ago when I said I was going to tell you about a great way to repurpose your description of your content? Here it is:

Cope and paste your description of your content and send it as an email to your list community, including a link to the article. You are giving them great information and getting traffic to your articles.

Just one more tip before we’re done: Create your content with content creation templates.

You can grab your Free Instant Access to one of my most powerful Content Creation Templates when you visit http://ContentCreationTemplate.com

You’ll even get to look over my shoulder in a video as I use the 3 Mistakes Content Creation Template to create prospect & profit pulling content.

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

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