Article Marketing – Re-purpose Your Articles in Your Blog and Build “Article Intrigue”
Article marketing is simply getting your information in front of as many eyes as possible in as many consumable forms as possible.
One of the best and easiest ways to do this is to re-purpose your articles in your blog.
The only real challenge is that at 300 to 500 words most articles are too long for your average blog post. So here are two ways to create several blog posts out of one article and build a little “article intrigue” while your are at it.
1. Split your article into three separate blog posts over an interval of three days or longer. This is especially simple if you have made 3 major points in your article. It can be done with any article though. In the first post use about a third of your article. At the end of the post, tell the reader a bit about what to expect in the next blog post. And so on.
2. Another great way to do this is to use the “read more” function on your blog. The read more icon on Word Press blogs looks like a sheet of paper cut in half. This is essentially what you are doing. At some point in your article place the read more command and your article stops there, creating a small post. When the reader clicks on the “read more” link they are taken to a new page and the rest of the article.
Bonus tip: To build in a little “article intrigue” place the read more link in the middle of a thought such as “something works really well for me is” and then place the read more link right there.
And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com
From Jeff Herring – The Internet Article Guy & the Great Article Marketing Network