Article Marketing Tip of the Week

Article Marketing – Re-purpose Your Articles in Your Blog and Build “Article Intrigue”

Article marketing is simply getting your information in front of as many eyes as possible in as many consumable forms as possible.

One of the best and easiest ways to do this is to re-purpose your articles in your blog.

The only real challenge is that at 300 to 500 words most articles are too long for your average blog post. So here are two ways to create several blog posts out of one article and build a little “article intrigue” while your are at it.

1. Split your article into three separate blog posts over an interval of three days or longer. This is especially simple if you have made 3 major points in your article. It can be done with any article though. In the first post use about a third of your article. At the end of the post, tell the reader a bit about what to expect in the next blog post. And so on.

2. Another great way to do this is to use the “read more” function on your blog. The read more icon on Word Press blogs looks like a sheet of paper cut in half. This is essentially what you are doing. At some point in your article place the read more command and your article stops there, creating a small post. When the reader clicks on the “read more” link they are taken to a new page and the rest of the article.

Bonus tip: To build in a little “article intrigue” place the read more link in the middle of a thought such as “something works really well for me is” and then place the read more link right there.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring – The Internet Article Guy & the Great Article Marketing Network

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

7 Comments

  • Helen Palmer

    Reply Reply

    Great article, Jeff, and packed with good ideas as usual. It certainly helps with that “what am I going to write?” feeling!

    Connie’s suggestion also of writing the blog and then filling it out as an article is also good, because sometimes you come across a great piece of information that you put in your blog, but it could then be expanded to an article or short report with a bit more thought and a few more words.

  • Steve Sponseller

    Reply Reply

    Hi Jeff,

    Another great post with useful information. I’m new to writing articles and publishing them on the Internet – your articles and Teleseminars have been helpful in launching my Invention Coaching business onto the Internet.

    Your 26 article templates have been a great way for me to get past my initial “writers block”.

    Thanks,

    Steve – The Invention Coach

  • Jeff Herring

    Reply Reply

    Connie & Helen – Good suggestions – forward or backward, either way you are re-purposing your article content and building you web presence – good job!

    Steve – Welcome aboard and thanks for your post – so glad you are using this stuff!

    Jeff

  • As usual, your free tips are most welcome. I enjoyed your audio seminar last night. But about this post, what is “re-purposing”? You never said. Call me dense, but I put everything I know into my one ebook, and squeezing out 6 articles since I wrote it in 2005 has been murder. thanks.

  • I too have found your tips and article writing templates invaluable. I am just beginning to write articles in the style you have suggested and also in the mind set of repurposing previously written academic writing.

    I will be sharing your tip article with the Education PEG editor of the National Speakers Association. Of course all contact information will be published.

    I have also referred you to the chair of the Education PEG to be a guest for their teleseminar. His name is Scott Goyette.

    Thank you for your guidance and sincerity.

    Roz Trieber

  • I too have found your tips and article writing templates invaluable. I am just beginning to write articles in the style you have suggested and also in the mind set of repurposing previously written academic writing.

    Thank you.
    Roz Trieber

  • Just want you to know I followed your advice and wrote that first article, followed your tell a story template, and submitted it to Ezinearticles.com and it got accepted and posted withing 72 hours. I now can put that link on my website.

    Thank you again.

    Roz

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