Article Marketing is my number strategy for bringing in highly qualified traffic into my websites, blogs and Social Marketing platforms. The secret is to have a powerful traffic and prospect pulling Resource Box.
What most people do
Most people turn their Resource Box into an “all about me” box. And if you have done that, it’s really not your fault, since it is often call and “Author Bio Box” as well.
The reality is it is not about you, it is about what is in it for the reader.
What I do
I still remember the exact place I was as I cut my grass when I lived in Florida and realized that the Resource Box is the very next paragraph in your article. So then your article should simply flow into the Resource Box.
Sounds simple enough, right? But exactly how do you do that? Here are 3 quick and easy tips:
1) Don’t write a conclusion to your article – Now I know that goes against everything you were ever taught about writing by your English teacher. But guess what? Your English teacher is not here, and writing articles for the Internet is different. If your goal is to get traffic and profits that is.
Don’t stop in mid sentence. Just finish your thought and stop writing.
2) Use transitional language – That’s got kind of a fancy sound to it. All it means is to just keep writing as you begin your Resource Box. For example, you could start with “And now I would like to offer you one more tip…” or “And now I would like to invite you to…” You can play with this and come up with other options. Just make sure the conversation keeps flowing. The opposite would be to begin with “Joe Smith is a graduate of…..blah, blah, blah.” Don’t do that, unless of course you want people to stop reading right away.
3) Keep it flowing – And then simply invite your reader/prospect to take the action you most what them to take. Do this with an invitation. For example, you could say “And now I would like to invite you to download your free….etc. etc.
Just think of it as keeping the conversation going.
And by the way, thanks in part to what I am suggesting to you here, I’ve got a much bigger yard now and someone else cuts it for me…