Article Marketing Guy Presents – Article Content Repurposing – 7 Strategies for Repurposing Your Content in Text

Article Marketing is perfect for repurposing content. Here’s why:

Imagine, if you will, what your life would be like if each time you needed to use your car to go somewhere, you had to create a brand new vehicle from scratch.

Want to go to Starbucks for a cup of Joe and the morning newspaper? Create a new vehicle.

Great seats to hear your favorite band? Need a new vehicle.

Off to see the latest popular movie? Hang on, gotta build a car.

Stressful, ridiculous and over the top, right?

Of course. The purpose of a vehicle is to get you to as many places as you want to go, over and over again, right?

So why do we as entrepreneurs believe we need to create a new piece of content each and every time we want or need content?

The Good News

The good news is that you don’t need to recreate content every time. You can repurpose content in many ways.

You have probably heard about repurposing content before. I bet you have yet to grasp and access the full power of repurposing.

The above example with cars is a little crazy. And speaking of crazy, I bet you are also familiar with the standard definition of insanity.

“Doing the same thing, that does not work, over and over again, and expecting different results.”

Well, Alex Mandossian and I have come up with a similar, but much more useful definition of Repurposing. “Repurposing is Hyper-Sanity – using the same thing over and over again and getting fantastic profit producing results.”

So, are you ready to be hyper-sane and get fantastic profit producing results? Then you are really going want to keep this article within reach. What follows are 7 Text Repurposing Ideas for your Article Content.

And all from one piece of content.

7 Text Repurposing Ideas

1) Online Articles – Since I’m known as the Article Marketing Guy, it makes sense that I would begin with this one. Repurpose your content into a 400 – 500 word article on a specific topic from your niche. While there are many online Article Directories, I recommend you start with EzineArticles. They receive over 50 million unique visitors a month. You want to be in front of that much traffic.

2) Newsletter Articles – Bill Glazer will be teaching an entire blueprint on marketing with newsletters at the 2011 GKIC SuperConference in Chicago. Any content you create can and should be repurposed as articles for your newsletter(s).

Maritza, my wife and business partner, recently used a previous article of mine for our February newsletter. The original article was created in 1995. While it’s been reworked and updated, it’s still relevant today. That’s flat out evergreen.

3) Blog series – Don’t make the mistake of article marketing, jeff herring, go use this stuff, G*U*T*Sonly getting one blog post out of a piece of content. Create a blog post series. How many blog posts could I get out of this article?

4) Email – Start an email off with a few sentences from your content and provide the link to read the rest of the content. I could make it harder for you, but why?

5) Tweet or Tweet Series – Tweet the title of your content with a link. You can tweet quotes from your content as well, with a link. You can also create a Tweet Series. Include one tip with each Tweet, with a link, of course.

6) Facebook Update or FB Update Series – Create a FB Update with the title of your content with a link. You can use sub-headings from your content with a link. You can also do a FB Update Series, including a link with each update.

Side Note 1: Now you can no longer say you don’t know what to say on Twitter or Facebook.

7) A Compilation Book
– Collect several pieces of content or articles around a topic. Deliver them in a small and inexpensive traditional book. Beats the heck out of the traditional business card when you are networking.

And now are you ready to discover even more about the Power of Repurposing? Then join us for a 60 minute TeleSeminar on “How to Maximize Your Article Content – The Top 7 Ways to Repurpose Your Article Content in Text” – Grab your seat at

Even if you are not able to catch the TeleSeminar Live, you’ll get immediate access to the Audio Replay.

From Jeff Herring – The Article Marketing Guy and The Great Article Marketing Blog.

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.


  • Jeff Herring

    Reply Reply

    These are just 7 of the many ways you can repurpose your content. Go to to learn how to repurpose in text, audio, and video

  • Kelli Claypool

    Reply Reply

    Hey Jeff,

    Thank you for sharing this post and using the analogy of rebuilding a new car each time you want to go somewhere. Many people have trouble with understanding repurposing and you’ve painted a perfect picture for them. Once this concept is fully realized, it takes so much pressure off the entrepreneur to produce content.

    Thanks again for opening the discussion!

    • Jeff Herring

      Reply Reply

      Hi Kelly!

      Thanks for your comment. I’m glad you liked the car analogy, I was wondering if it was gonna work…

      You are so right, repurposiong takes SO much pressure off the entrepreneur!

      ~ Jeff

  • Repurposing rules and one of Jeff’s gifts is the ability to simplify things and break them down into bite-sized chunks.

    Think of repurposing as Recycling… you wouldn’t throw something away after using it just once would you?!

    • Jeff Herring

      Reply Reply

      Repurposing = Recycling

      That’ll work!

      ~ Jeff

  • MamaRed

    Reply Reply

    Hey there Jeff…I couldn’t agree with you more. My corporate background was helping medium and large corporations repurpose and single-source their technical content (things like manuals, training guides, student guides, help files, etc.), so this is a concept that is near and dear to my heart. My clients typically saved 20-60% after we developed a repurposing strategy AND combined it with technology to make the slicing, dicing and reusing a bit easier than the old “save as”.

    I came into the coaching and speaking business figuring I would leave my “techie side” behind! Only to realize that I might be able to help others see their content in a different way…and save a whole lot of time to boot. I would love chance to talk to you, Maritza or both of you about this topic. My passion is helping people get their message out to the world in a BIG way (now that I’m healthy enough to do so).

    love and light, hugs and blessings

    P.S.–Thanks SOOOO much for helping people see how they can leverage their efforts. Now I get to learn how to write articles (I’ve written 1000 page manuals, why oh why is an 800 word article so hard!!!! Smile.)

    • Jeff Herring

      Reply Reply

      MamaRed – Thanks for your thoughtful comment. I understand what you mean. When I retired from being a therapist to go full time on the ‘net, I did not think I would use it again. Yet daily I help students and members get past “inside blocks” so they can be more successful than they ever thought they could be.

      800 words is too long for an article – you want to shoot for 400-500. If you are struggling with this, check out and the Instant Article Creation Templates

      Go Use This Stuff!

      ~ Jeff

  • Thanks for a great post Jeff! I’m trying to get my web design clients to embrace this. Why have an ebook created then just use it as an ebook? Post excerpts on FB and Twitter. Post one tip on your blog and link to where they can purchase the ebook as the call to action. So many ways to reuse content! Creating it is too expensive and time-consuming to just use it once.

    P.S. You probably don’t remember but we met at NAMS3. Congrats on your marriage!

    Glennette Goodbread, Owner
    Premium Web Design and Hosting

    • Jeff Herring

      Reply Reply

      Thanks Glennette, and yes I do remember you – who could forget a name like Glennette Goodbread?

      You are so right about repurposing – thanks for your comment!

      ~ Jeff

  • True *LOL*

    Have an awesome day and tell Maritza I said “Hello.” I learned a lot from both of you at NAMS3. Haven’t had time to listen to all the audios from the last one but I will get around to it soon.

    I promise I will Go Use This Stuff :o)

    Glennette Goodbread, Owner
    Premium Web Design and Hosting

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