Content Marketing For Beginners – 3 Don’ts & 3 Dos to Get Massive Amounts of Click Thrus Per Article

number 3_thumbDo you know how to get a massive amount of click thrus on each of your articles? Here are 3 things to avoid and three things to do to make every article work for you.

Your Author Resource Box

The Author Resource Box is where you are actually encouraged to include links back your web site or blog. Is this cool or what?

How you do this makes all the difference in how many click thrus you get for each article.

3 Don’ts

DON’T make it all about you – Yeah I know it is also called the Author Bio, but it is NOT all about you. It’s all about what is in it for the reader.

DON’T offer the reader more than one place to go. Just offer one link. Otherwise you risk confusing the reader, and a confused reader picks the link you least want them to at best, and does not click on any links at worst.

DON’T ramble on and on about your expertise. This is not the place to convince the reader you are an expert. If you have not done that by what you said in your article, it’s way too late to try to do it in the Resource Box.

3 Do’s

DO invite your reader to get more great information from you in exchange for their email address. This is a good trade.

DO be very clear about the benefits available from the information you are offering them. Remember, your prospect is interested in what is in it for them.

DO make sure what you are offering in the Resource Box is related to your article topic. I know that sounds obvious but you should see some of the things I have seen.

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

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