I’m about to give you step by step instructions on how to create one of your most compelling traffic and profit pulling pieces of content. But first come back with me to 1995. I had been writing a weekly syndicated relationship column for the newspapers for about a year.
One day I noticed that many of my clients would report feeling anxious about the coming work week as Sunday afternoon turned into Sunday evening. Happens to all of us from time to time, right?
So I coined the term “Sunday Night Syndrome” and wrote an article about it. Thus was born the “3 Stages Article Template” that I use often as a relationship coach and even more often as an Online Mentor teaching since 2005.
How you can use it
Here’s a few tips on creating your own “3 Stages” articles to pull in the traffic and the profits:
1) Identify a specific problem in your niche. The more specific the better. Prospects respond to a specific topic by thinking “Hey, they are talking about me! I better pay attention.”
2) Divide the problem into 3 stages: Mild, Moderate and Severe. With a little creativity you can take just about any problem or challenge and divide it into three stages. Remember, this does not have to be deeply researched and come down from the mountain, you are making it up based on your expertise.
3) Explain how each stage develops and include some signs and symptoms. Make sure you include common symptoms so your prospect can relate to what you are saying and you can connect with them. You want them to see themselves in your words and feel understood by you. Do this well and you have set the stage for…
4) Once you have identified the signs and symptoms of each stage, you are ready to reveal the most important part – what to do about each stage. This will set you far above your competition and make your prospect love you because most folks identify and focus on the problem with out giving any solutions.
Just give 3 or so bullets for what to do about each stage, how to get out of it and maybe even how to prevent it in the future.
The rest of the story
About a week after I sent my first 3 stages article into the newspapers, I began to get calls and letters (remember, this was before email was popular) asking where I had done my research on Sunday Night Syndrome and had I written a book about it.
And that is the power of the 3 Stages Article Template.
Just one more tip before we’re done: Create your content with content creation templates.
You can grab your Free Instant Access to one of my most powerful Content Creation Templates when you visit http://ContentCreationTemplate.com
You’ll even get to look over my shoulder in a video as I use the 3 Mistakes Content Creation Template to create prospect & profit pulling content.
Brought to you by Jeff Herring – dedicated to helping you unleash and cash in on your content.