Another "Marketing Lesson from the Road" (will be offensive to some…)

File this one under:

The vast majority of people will find the money for what is important to them.

This has got to be at least a 52 inch television mounted on the wall of this trailer.

Marketing Lesson: As my friend and colleague Ray Edwards says “Don’t decide for your customer how much they are willing to pay for your product or service.”

In other words charge what you believe it to be worth and people will find a way…

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