Add One Character to Your Subject Lines?

Add one character to your email subject lines to increase your open rates.

Or

Add one character to your email subject lines to increase your open rates?

Which subject line wins?

The second one wins and increases your open rates just by adding the question mark.

Pretty powerful little tweak, huh?

Why it works

This one works because a question opens up a loop in the mind of your customer, and the only way to close that loop is by opening the email and discovering the answer.

And the discomfort of open loops is just part of human nature – it’s how our brains are wired.

Rx: Use this one in your next email subject line

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

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