A Marketing Confession – A Marketing Mistake

This week Denise Wakeman and I are conducting a 2 Module Mini-TeleCourse on “Branding & Article Marketing – focusing on strategies to increase your online visibility and recognition with Article Marketing, etc.

Well, as we got closer to the launch of the telecourse yesterday, we both realized that “Branding” is certainly not the sexiest sounding topic in the world, and may not be communicating what we what it to communicate to our listeners.

Then we did the first of the 2 Modules yesterday and Denise’s content and delivery was so good I took pages of notes about online visibility……and then it hit us right on the call! DOH!

This is not about branding, it’s about ONLINE VISIBILITY!! It’s about how you get found on the internet, no matter how crowded your niche may be!

So I am writing this blog post for at least 3 reasons:

  1. To confess our marketing mistake,
  2. To model how you handle and learn from mistakes,
  3. And to invite you to get access to Denise’s very powerful information on increasing your Online Visibility!

You see, when you come on board and register for Online Visibility & Article Marketing Secrets, you will get immediate access to the 90 minute Audio Replay from Denise’s presentation yesterday and you will get Dial-In Details to my presentation on Thursday 2/26 on “Super-Charging Your Online Visibility with Article Marketing.”

And you will get access to all the Audio Replays and Transcripts as well, after both calls!

Click here to discover how to “Increase Your Online Visibility!”

And thank you for traveling with us as we all learn as we go…

About The Author

Jeff Herring

Discover 5 simple steps for 6 figure success online with content marketing.

9 Comments

  • It was an excellent session, jam-packed with more tips than I had paper to write on! I have already played chunks for other colleagues – as a result, we will be completely re-vamping my husband's golf business! That Thai Golf Zone story was as impressive as Perry Belcher's 9,800 clicks from a list of only 3800 followers on Twitter.

    I tell you what, Jeff – I am learning more about social media marketing in general in the Article Marketing Teleseminar Club than I ever expected. It's spectacular value!! Thank you.

  • Marilyn Gordon

    Reply Reply

    This was a truly informative teleseminar – so much detailed information on creating your online identity. A lot of preparation went into this program, and it was delivered with enthusiasm and clarity.
    Thanks! http://www.lifetransformationsecrets.com

  • Hi Jeff and Denise,

    I was on that call and guess what, I am listening to again, as I am typing. I took 5 pages of notes the day of the call.

    My blog posts have already taken a different form. And, I like them much better. It takes a few minutes to write them in comparison to the hours it took before. Just be me and it all works out very nicely.

    Can't give enough thanks for a learning experience that will go with me throughout life.

    Shirley Bass

  • Andrew Poletto

    Reply Reply

    Great Stuff Jeff! You're my hero!

  • Terry Allison

    Reply Reply

    Hi Jeff and Denise,

    A successful Brand as I see it is an entity that is instantly recognizable by a person for a certain niche market. Obvious ones are Coke, Apple, CNN, etc.

    Even “Jeff Herring, The Article Guy” is a Brand within the online marketing niche. It is instantly recognized amongst the sea of clutter by those familiar with your niche, but generally not outside your niche.

    Branding by itself will not distinguish a busines among all persons seeing the Brand. You must make a “value connection” joining together a person’s needs & desires with a Brand image. At that point your Brand and your Value to the person are fused together making you stand out in their crowded world.

    Marketing using Articles and TeleSeminars are some of the most effective, visible ways to make people aware of your Value, to link that Value to a Brand and to keeping that Brand foremost in their minds on a continual basis.

    The end result: a client who knows who to go to, trusts the value you will offer and who pays you for your product or service.

    Thanks and I look forward to more GUTS!

    Terry
    http://www.TheTeleWebcastGuy.com

  • Karen Estes

    Reply Reply

    You really nailed the issue, Jeff. Often we think we know what we are saying, only to discover it is better said a different way, or needs to be angled slightly differently. No one perfect. Quickly realizing what will make it work the best and putting that out front is key. Good Job.
    Thanks! http://www.MakeRapidCashNow.info

  • Karen Estes

    Reply Reply

    You really nailed the issue, Jeff. Often we think we know what we are saying, only to discover it is better said a different way, or needs to be angled slightly differently. No one perfect. Quickly realizing what will make it work the best and putting that out front is key. Good Job.
    Thanks! http://www.MakeRapidCashNow.info

  • Congratulations on all your success, Jeff! It was great seeing you at Alex Mandossian's Teleseminar Secrets event in San Francisco.

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