- clothing stores
- gift shops
- hardware stores
- even professional practices
- and more..
Yet, at the same time, in every category, in big cities and small towns, some independent, local small businesses have:
- thrived and grown
- grown stronger
- have managed to protect their profitability
- and have even driven bigger competitors out of their neighborhoods.
The strong prosper, so this article is not merely about getting customers, it is about strength.
Small business owner = special being
The local small business is a special being.
It can easily be eaten by all the wolves at its door if not for a special bond with a sufficient number of customers, clients, or patients who remain immune to seduction by all competitors, who consider themselves to be in a monogamous relationship with their dry cleaner or main street store or restaurant, requiring them to be faithful.
Opportunity and hazard
This presents you with both opportunity for advantage-in creating an asset no big company, big box retailer, or distant discounter can match- and huge hazard, because in many respects this can be the only sustainable advantage available to you, and if you fail at it, you fail entirely.
I happen to be a “customers for life” guy. In my own businesses, working indirectly with about a million and directly with about 25,000 small business owners annually, I call those who discover me and then never leave my “Lifers”, and I have many with 7, 10, 15, 20, even 30 years’ longevity. In my private marketing consulting copywriting practice, over 85% of all clients repeat, return periodically, and remain in on-going relationships
The winning strategy
While most business owners get a customer in order to make a sale, the winning strategy for the small business owner is to make a sale to get and keep a customer. Perhaps for life. The asset at stake here is relationship, and that is a very personal, person to person thing.
Bottom Line – You can get Free Instant Access to all 10 of the No BS Grassroots Marketing Inconvenient Truths when you visit http://GrassrootsMarketingBonus.com
And if you like the tips in these Inconvenient Truths, your are going to love Dan Kennedy and his co-author Dan Slutsky’s new book “No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide To Growing Sales and Profits of Small Businesses.
From Dan Kennedy, the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.